X (Twitter) 40+ Top Statistics: 2023–24

Jackson Pegg
Jackson Pegg
Published: 6 Nov 2023

Elon Musk announced the rename of Twitter to X on 23rd July 2023. Since then, a lot has rapidly changed about the social network. And these statistics and facts will help illustrate the extent of the upheaval.

Why did Elon Musk rename Twitter? 

Elon wants to create an “everything app” that performs both social media and payment functions, similar to China’s WeChat.

He has always had a fascination with the letter X since the early days of his career, and it looks like his obsession with X continues. 

How many people got laid off at X?

After Elon Musk acquired Twitter, he reduced the number of employees from 7,500 to less than 2,000 overall.


X Statistics – Editor's Top Picks

  • X has 556 million monthly active users.

  • X generated $4.4 billion revenue last year.

  • An average X user spends 10 minutes on the platform daily.

  • 10% of X users contribute 92% of posts in the U.S.

  • X is now worth around $15 billion, a 30% of what Elon Musk paid for.

  • 5500 people have been laid off since Elon Musk acquired Twitter.

X Users and Demographic Statistics

How many highly engaged daily active users does Twitter have?

X has 237.8 million highly engaged daily active users worldwide.

In the US, X has 41.5 million highly engaged daily active users.

How popular is Twitter?

X ranks as the 14th most popular social network in the world.

Ranked by number of monthly active users (MAUs):

  1. Facebook – 2.96B

  2. YouTube – 2.51B

  3. WhatsApp – 2B

  4. Instagram – 2B

  5. WeChat – 1.3B

  6. TikTok – 1B

  7. Facebook Messenger – 931M

  8. Douyin – 715M

  9. Telegram – 700M

  10. Snapchat – 635M

  11. Kuaishou – 626M

  12. Sina Weibo – 584M

  13. QQ – 574M

  14. X (Twitter) – 556M

  15. Pinterest – 445M

What demographics use X? 

X’s audience is 66% male and 34% female.

X Gender Distribution

The largest age group is 25 – 34 years old (30% of users).

The second-largest age group is 18 – 24 years old (28% of users).

The third-largest age group is 35 – 44 years old (18% of users).

X Age Distribution

What country has the most X users?

  1. United States  – 95.4 million

  2. Japan – 67.5 million

  3. India  – 27.3 million

  4. Brazil  – 24.3 million

  5. Indonesia  – 24 million

  6. United Kingdom  – 23.2 million

  7. Turkey  – 18.6 million

  8. Mexico  – 17.2 million

  9. Saudi Arabia  – 15.5 million

  10. Thailand  – 14.6 million

  11. Germany  – 14.1 million

  12. France  –  13.7 million

  13. Philippines  –  11.8 million

  14. Spain  – 10.9 million

  15. Canada  – 10.4 million

  16. South Korea  – 9.8 million

  17. Argentina  – 7.6 million

  18. Netherlands  – 7.6 million 

  19. China  – 7.3 million

  20. Egypt  – 5.8 million

X is most popular in the United States with 95.4 million users.

Japan is ranked second with 67.5 million users.

India is ranked third with 27.3 million users

The big difference from before is that China moved up the ranking despite the ban, and it ranks 19th as of January 2023.

General X Statistics

What is the average number of followers on X?

An average user on X has 707 followers.

Who is the biggest person on X?

1. Elon Musk is the most followed person on X with over 162 million followers

Elon Musk’s follower numbers have jumped up from 127 million followers in January to 154 million followers within seven months. 

2. Second-ranked is Former U.S. President Barack Obama with 132 million followers.

3. Third-ranked was the singer Justin Bieber with 111 million followers.

How much money does X make? 

X generated $4.4 billion revenue in 2022. A 11% decrease from 2021.

How does X make money?

91% of X's revenue comes from advertising. 

X Revenue Ratio

Is X privately owned?

X is a privately held company, and Elon Musk is the current majority owner since acquiring Twitter for $44 billion in October 2022.

What percentage of X does Elon Musk own?

Elon Musk owns nearly 79% of the company.

Other sizable shareholders are:

2. Saudi prince Alwaleed bin Talal: 5.7%

3. Oracle’s founder Larry Ellison: 3.0%

4. Twitter co-founder and former CEO Jack Dorsey: 2.9%

5. Sequoia Capital: 2.4%

6. Vy Capital: 2.1%

Twitter's Largest Shareholders

X Premium

What is X Premium (formerly Twitter Blue)?

X Premium, which used to be called Twitter Blue, is an opt-in, paid subscription that adds a blue check mark to your account. 

Twitter first introduced the blue checkmark in June 2009 to help users identify celebrities, politicians, companies, brands, and organizations as genuine accounts. The company didn't previously charge for verification. 

However, shortly after buying Twitter, Elon Musk described the verification process as a “lords & peasants system” in a twitter post, and made it publicly available to buy the blue checkmarks with access to several features. The price starts at $8/month or $84/year, and it depends on your local pricing. 

How many people have bought X Premium (formerly Twitter Blue)?

There were around 640,000 Twitter Blue subscribers as of April 2023. 

After Elon relaunched Twitter Blue to a brand-new paid subscription service X Premium, less than 100,000 subscribers joined X Premium between July 1 and August 10 according to the recent data.

What features does X Premium have?

In addition to the blue checkmark, X Premium offers several features including;

  1. Edit published post – you can make a limited number of changes to published posts.

  2. 50% fewer ads in the For You and Following timelines.

  3. Prioritized rankings in conversations and search. Posts that you interact with will receive a boost in their ranking.

  4. Create longer posts up to 25,000 characters.

  5. Add bold and italic text in your posts.

  6. Post longer videos up to 3 hours.

  7. NFT Profile Pictures. 

  8. Access to Media Studio.

  9. Access to X Pro.

  10. Early access to new features.

What is X Pro (formerly TweetDeck)?

X Pro is a new version of TweetDeck.

X Pro (formerly TweetDeck) is a service allowing users to view and customize multiple feeds. It was a free-to-use service when it was called TweetDeck, but it became a subscriber-only feature in August 2023 as well as renaming it to X Pro. 

So now you need to subscribe to X Premium to get access to X Pro.

X Alternative

What does China use instead of Twitter?

Weibo is one of the most popular websites in China, and is often considered to be Chinese Twitter. 

Weibo has 599 million monthly active users in China. On the other hand, X has only 7.3 million users in China.

What is the X alternative for 2023?

Threads is a new app that is a lot like X, built by the Instagram team from Meta.

Threads is for sharing text updates and joining public conversations and is synced with Instagram. 

Some people say Threads is basically a clone of Twitter.


That’s all for our X statistics. However, things are changing quickly, so we will keep these statistics constantly updated as X develops into an “everything app”.

Source: Statista (1), Business of Apps, Similarweb (1), SocialPilot (1), SocialPilot (2), X Blog, WSJ, The New York Times, Forbes (1), Forbes (2), Statista (2), Statista (3), Statista (4), Statista (5), Similarweb(2), Statista (6),Statista (7), Statista (8), Statista (9), Kamil Franek, The Business Model Analyst, X Premium, Mashable, X Pro , CBS News, Azoya, Statista(10), Threads, chart 1, chart 2, chart 3, chart 4.