X (Twitter) Statistics 2026: Users, Revenue and Ownership
Jackson PeggX's numbers stopped being guesswork in June 2026. X went into xAI in March 2025, xAI went into SpaceX, and SpaceX listed on Nasdaq - so X's advertising revenue, its subscriber count and its user figures now appear in SEC filings, audited, for the first time since Twitter's last annual report in 2021.
That makes almost every X statistics page in circulation obsolete, including the version of this one that said X had 556 million monthly users and was worth $15 billion. Both numbers came from the era when nobody outside the company could check. Below is what the filings say, with the date of every figure.
Last checked 23 September 2026.
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Contents
Top 10 X Statistics (Editor’s Picks)
How Many People Use X?
X Revenue
Who Owns X Now
Regulation in Europe
X Against Threads and Bluesky
Crypto on X
What X No Longer Publishes
Top 10 X Statistics (Editor’s Picks)
X and Grok together had about 550 million monthly active users as of 31 March 2026, up from about 520 million at the end of 2025. It is a combined figure: the company publishes no number for X alone.
X advertising revenue was $1.84 billion in 2025, against $1.73 billion in 2024 and $2.32 billion in 2023 - and Twitter's last audited year, 2021, was $5.08 billion of total revenue.
Advertising fell 18% in the first half of 2026, to $710 million from $870 million.
Advertising is no longer most of the business: it was 21% of segment revenue in the first half of 2026, against 59% a year earlier, as subscriptions and other lines grew.
X has about 4.4 million paying Premium subscribers, as of 31 March 2026.
X is now an indirect wholly-owned subsidiary of SpaceX, which trades on Nasdaq as SPCX with a market capitalisation of about $2.1 trillion.
The AI segment that holds X and xAI lost $6.36 billion from operations in 2025, and a further $2.47 billion in the first quarter of 2026.
21% of US adults use X and 10% use it daily - flat for three years, but the politics inverted: 24% of Republicans against 19% of Democrats, where Democrats led two years earlier.
X reported 64.7 million average monthly recipients in the EU for the first half of 2026, effectively flat on the half before.
The European Commission fined X EUR 120 million in December 2025, the first non-compliance fine ever issued under the Digital Services Act.
How Many People Use X?
The company does not publish a user number for X on its own. The figure in the prospectus is combined: X and Grok together had approximately 550 million monthly active users as of 31 March 2026, and approximately 520 million at the end of 2025. The quarterly report filed in August 2026 contains no user figure at all.
For daily use, the last published number is four years old: Twitter reported 237.8 million monetizable daily active users for the quarter ended 30 June 2022, its final quarter as a public company. Any page quoting a current daily figure for X is quoting an estimate or an old number.
Elon Musk told an all-hands in February 2026 that monthly users were “around 600 million” and that over a billion people have the app installed. The filing four months later put the combined X and Grok figure at 550 million. Where a founder's remark and an SEC filing disagree, this page uses the filing.
Who uses X
Pew Research has measured the US audience consistently: 21% of US adults use X, unchanged across its 2023, 2024 and 2025 waves, and 10% use it daily. The composition changed even though the total did not - 24% of Republicans and Republican leaners now use X against 19% of Democrats, a reversal of the 26%-to-20% Democratic lead two years earlier.
X remains a news platform for the people who stay: 12% of US adults regularly get news on X, but 57% of X's own users do. And posting has always been concentrated - Pew's tweet-level study found the most active quarter of US adult users produced 97% of all tweets.
In Europe, where disclosure is mandatory, X reported 64.7 million average monthly recipients across the EU for the first half of 2026, against 64.8 million in the preceding half-year. France (12.4 million), Spain (11.0 million) and Germany (10.0 million) are the largest.
Sources: SpaceX Form 424(b)(4), Twitter Q2 2022 results, Pew Research Center, X DSA Transparency Report.
X Revenue
Three years of X advertising revenue are now on file: $2.32 billion in 2023, $1.73 billion in 2024 and $1.84 billion in 2025. The 2025 recovery was 6.7% - worth noting against eMarketer's forecast, published in May 2025, that it would grow 16.5%.
The first half of 2026 went back down: $710 million, an 18% fall on the $870 million of a year earlier, with the June quarter at $367 million against $426 million.
What has changed is the shape of the business rather than the total. Advertising was about 21% of the segment's revenue in the first half of 2026, against 59% a year earlier, because subscriptions and the other lines grew around it: subscription revenue rose $365 million in 2025 and a further $449 million in the first half of 2026. X has approximately 4.4 million paying Premium subscribers, up from 4.1 million three months earlier.
For scale, Twitter's last audited year as a public company, 2021, brought $5.08 billion of total revenue. No annual report was ever filed for 2022.
Sources: SpaceX Form 10-Q and 424(b)(4), Twitter Form 10-K (2021), EMARKETER forecast.
Who Owns X Now
The ownership chain is the single biggest change since the last version of this page, and it is why the old “Musk owns 79%” and “worth $15 billion” lines are gone.
X went into xAI on 28 March 2025, and xAI into SpaceX.
X Corp is now an indirect wholly-owned subsidiary of Space Exploration Technologies Corp, which trades on Nasdaq as SPCX.
SpaceX's market capitalisation was about $2.10 trillion on 22 September 2026, at $154.72 a share. That is the value of the whole group - space, connectivity and AI - not of X.
The buyout debt is gone: the two X term loans, $6.50 billion and $5.97 billion outstanding, were repaid in full on 2 March 2026, with a $425 million prepayment penalty.
The AI segment those businesses now sit in is heavily loss-making: a $6.36 billion operating loss in 2025, after $1.56 billion in 2024 and $3.97 billion in 2023, and $2.47 billion more in the first quarter of 2026 alone.
Sources: SpaceX SEC filings.
Regulation in Europe
The European Commission fined X EUR 120 million in December 2025 - the first non-compliance fine issued under the Digital Services Act against anyone. The confirmed breaches were the deceptive design of the paid blue checkmark, the advertising repository, and data access for researchers.
A second proceeding opened on 26 January 2026 into risks from deploying Grok inside X, including manipulated sexual imagery, and extended the Commission's existing case.
Sources: European Commission DSA enforcement.
X Against Threads and Bluesky
Threads passed 500 million monthly users in June 2026, on Meta's own announcement. Bluesky reported over 43 million users in March 2026, and its transparency report counted 41.41 million registered accounts at the end of 2025, up from 25.94 million a year earlier.
On mobile the gap has closed: Similarweb data reported in January 2026 put Threads at 141.5 million daily actives on iOS and Android against X at 125 million. On the web the order reverses sharply - X at 145.4 million daily visits against Threads' 8.5 million.
SpaceX's own prospectus names Threads, Reddit and TikTok as X's competitors. Bluesky is not mentioned.
Sources: Meta Newsroom, Bluesky, Similarweb via TechCrunch.
Crypto on X
Two things people expect to find here, and the honest answer to both.
X Money has not launched. The prospectus of June 2026 still describes it as planned, and no announced feature set includes crypto.
There is no credible measurement of crypto usage on X. Nothing in the SEC filings, Pew's work or Similarweb's data breaks out crypto conversation or crypto users, and the figures that circulate have no method behind them. What is filed is the group's own holding: SpaceX held 18,712 BTC at 30 June 2026, cost basis $661 million, fair value $1.10 billion - down from $1.64 billion at the end of 2025 on an unchanged coin count.
Sources: SpaceX Form 10-Q.
What X No Longer Publishes
These appear on most X statistics pages, including the previous version of this one. None can be sourced to anything current:
Monthly or daily active users for X alone. The only figure published is X and Grok combined.
“556 million monthly active users.” An estimate from the period when no figures were filed, now contradicted by the filing's 550 million for X and Grok together.
A headcount for X. The only disclosed figure is group-wide: over 22,000 full-time employees across all of SpaceX.
Average time on the platform, average follower counts and per-user engagement. None has been published since 2022; the numbers in circulation date from Twitter's last disclosures.
The old shareholder table. Musk's 79%, the Alwaleed and Ellison stakes and the $15 billion valuation all described a private X Corp that no longer exists.
Conclusion
X in 2026 is a smaller advertising business than Twitter was, inside a far larger company. Advertising has roughly halved since 2023 and fell another 18% in the first half of this year; subscriptions and other revenue have grown enough that advertising is now a fifth of the segment's takings rather than three fifths; the audience is flat in the US and in the EU; and the whole thing now reports inside a group whose AI segment lost $6.36 billion last year.
The one genuinely new thing about writing this page in 2026 is that none of that is inference any more. It is filed.