Mobile Marketing Manager - Crypto/FinTech/Payments

About us

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme.

Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

We must be doing something right, because more than 5 million people across 130 countries are helping to change the world by using Wirex.

Are you part of the digital money movement? Do you want to change the way people think about money, forever? If your skills fit our vision and you want to join a company that’s really going places

Role purpose

Wirex is committed to delivering exceptional products and services to our consumers. As we continue to grow, we are seeking a talented B2C Mobile Marketing Manager to join our marketing team and drive the success of our mobile marketing initiatives.

The Mobile Marketing Manager will lead and execute mobile marketing strategies that drive mobile app user acquisition, conversion, and retention for Wirex. This role plays a pivotal part in maximising the return on investment (ROI) from marketing initiatives, ultimately contributing to the company’s growth and market success.

Responsibilities of the role

Develop and Execute Mobile Marketing Strategies:

• Create and implement data-centric B2C mobile marketing strategies to drive mobile app user acquisition, conversion, and retention.


• Adopt a data-informed strategy refine mobile campaigns across multiple channels, including but not limited to App Store Optimisation (ASO), in-app advertising and mobile-specific social media, paid search and programmatic ads.

Campaign Management:

• Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting.


• Improve Mobile campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs).

Budget Management:

• Manage and allocate mobile marketing budgets effectively, ensuring maximum ROI.


• Provide regular budget updates and performance reports to key stakeholders.

Analytics and Reporting:

• Utilise analytics tools to track, analyze, and report on mobile campaign performance.


• Provide actionable insights and recommendations to improve overall mobile marketing effectiveness and app rankings on active platforms.

Cross-functional Collaboration:

• Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of mobile marketing strategies with overall business objectives.


• Work closely with the creative team to develop compelling and effective ad creatives and marketing assets.

Stay Informed on Industry Trends:

• Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in mobile marketing strategies.

Experience/skills required

• Bachelor’s degree in Marketing, Business, or a related field professional certification.


• Proven experience in B2C mobile marketing, with a focus on customer acquisition and revenue growth.


• Experience in the payments, crypto or FinTech industry would be highly advantageous.


• Proven track record of growing revenue efficiently through the optimisation of mobile-app centric marketing strategies such as ASO, paid search, in-app advertising, paid social, and programmatic display campaigns.


• Successful experience in App Store Optimisation (ASO), with emphasis on improving app visibility and conversion rates within the Apple App Store and Google Play Store


• Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit.


• In-depth knowledge of digital marketing channels, analytics tools and mobile marketing tools (Data.Ai, MobileAction, SensorTower or similar) and ASO-techniques about keyword research and optimization, metadata refinement and A/B testing.


• Strong analytical skills and the ability to interpret data to make informed decisions.


• Demonstrated success in managing marketing budgets and achieving ROI targets.


• Creative thinking and problem-solving abilities.


• Have a deep understanding of online marketing & ecommerce. 


• Understanding of market research and data analysis methods. 


• Creative with analytical capabilities.

Benefits

• Enhanced annual leave + Bank Holidays


• 1 paid day off to celebrate your Birthday each year


• 1 paid day off to celebrate your service anniversary each year


• Paid Charity Day


• Flexible working hours and remote working


• Annual Training Allowance


• Annual Performance Bonus Pay