Senior Vice President of Sales

About The Tie

The Tie is the leading provider of institutional information services for digital assets. Our clients include the largest hedge funds, market makers, exchanges, token issuers, and trading platforms globally. Our comprehensive suite of products includes:

• The Tie Terminal – the leading institutional platform for crypto data


• Data APIs – streaming and historical data feeds for institutional workflows


• Investor Relations & Corporate Access – helping protocols connect with institutional investors


• Redistribution Solutions – custom integrations for exchanges, custodians, wallets, and analytics platforms


• Institutional Conferences & Events – private, curated experiences for top decision-makers in digital assets

We’re rapidly expanding our product suite and revenue lines, with multiple new launches planned in the coming months.

We’re seeking a Senior Vice President of Sales to lead our revenue organization, directly manage the go-to-market team, and build scalable systems for sustained growth across our full range of solutions.

What You’ll Do

Team Leadership & Organizational Strategy

• Manage and grow a high-performing team of Account Executives, Account Managers, and Partnership Executives


• Collaborate with the CEO on org design, including how sales responsibilities are distributed across product lines and segments


• Hire, coach, and retain top talent while building a high-accountability, performance-driven culture

Sales Strategy & Execution

• Personally own and close strategic sales across all product areas, but with a focus on key accounts and large enterprise value deals


• Define and execute outbound strategy, including segmentation, sequencing, and messaging


• Ensure the team hits targets for new business, upsells, renewals, and revenue

Sales Operations & CRM Ownership

• Own Sales Operations end-to-end, including pipeline hygiene, CRM management, and reporting


• Maintain and continuously improve our HubSpot CRM, ensuring data cleanliness, efficient workflows, and full-funnel visibility.


• Recognize that data integrity is critical for accurate reporting, effective prospecting, and scaling outbound efforts


• Ensure coordination between HubSpot and other tools like Gong, Mixpanel, and our internal dashboards

Metrics-Driven Management

• Track and analyze performance across a robust set of KPIs:


• Win rate by channel and product


• % of clients actively using each product


• Net Revenue Retention (NRR) and Gross Revenue Retention (GRR)


• Sales cycle velocity and pipeline coverage


• and more


• Build processes and reporting that create accountability and allow for rapid iteration

Cross-Functional Collaboration

• Work closely with Product to stay aligned with roadmap developments and translate releases into sales opportunities


• Partner with Marketing to develop and refine sales materials, campaigns, and thought leadership content

Who You Are

• 10+ years in B2B sales, with at least 3–5 years managing and scaling sales teams


• Proven track record exceeding multi-million dollar quotas in a complex, multi-product environment


• Deep knowledge of crypto protocols and the intersection between protocols and institutional capital


• Experience selling to institutional clients—hedge funds, asset managers, trading firms, banks, and other institutional invites


• Expert in sales operations and CRM systems, with experience directly managing HubSpot


• Highly analytical, systems-oriented thinker who makes decisions based on data


• Entrepreneurial, self-motivated, and thrives in high-autonomy, high-impact roles


• Excellent communicator with a strong ability to influence cross-functional stakeholders and executive clients

Benefits

• Competitive compensation (salary, commission, and options)


• Flexible paid time off


• Flexible working hours


• A fast-paced and exciting work environment


• Strong teamwork-driven culture

The Tie Inc is an equal opportunity employer.