Lead Web3 Loyalty Strategist

Who we are

Co:Create enables innovative brands to unlock the power of their community.

Brands are fueled by our astonishingly simple community activation tools built on web3. With Co:Create, brands can now drive so much more than loyalty by offering all kinds of gamified, truly self owned rewards such as digital collectibles, drops, loyalty points, on-chain status and more.

We’ve raised a $25M seed round led by a16z crypto with participation from Packy McCormick of Not Boring, VaynerFund, Rarebreed Ventures, and notable angels at RTFKT, Tessera, OpenSea, CAA, Coinbase and BoysClub.

The role

As our Lead Web3 Loyalty Strategist, you play a crucial, multidisciplinary role. Reporting to our Director of Business Development, you will work with the entire team and client base to develop use cases for Co:Create and to showcase the power of our tech. You will help design program frameworks and build enablement on how they can be achieved for both prospects and clients. Your expertise in loyalty program management, web3 and customer engagement will be instrumental to create unique and rewarding examples for any team interested in building with Co:Create’s APIs. To learn more about the role, check out it’s Mission and Outcomes.

You’ll get to

• Develop compelling loyalty strategies for our prospects and clients using the Co:Create product


• Work closely with BD to develop tailored sales enablement for web2 brands, agencies and web3 native companies.


• Facilitate working sessions for prospects and clients, leading development of program deliverables


• Develop financial models and sensitivity analyses that forecast financial liability, ROI and assess risk for the loyalty solution


• Own Co:Create loyalty performance benchmarks and metrics


• Stay up-to-date with the latest advancements in web3, loyalty program management, and customer engagement strategies, and proactively identify ways to enhance our product


• Identify cross-brand collaboration opportunities to expand Co:Create’s ecosystem and facilitate community discovery for our clients


• Utilize data analytics tools to track and measure our client’s loyalty program performance, providing insights and recommendations for program optimization, personalized experiences, and targeted marketing campaigns.


• Support the product and organization by providing thought leadership and loyalty expertise

Who we are looking for

• 5+ years of experience in loyalty program management, preferably in the digital or e-commerce industry.


• Solid understanding of blockchain technology, decentralized systems, smart contracts, and cryptocurrency. Experience working with Polygon or similar is a plus.


• Proven track record in developing and executing successful loyalty program strategies


• Deep understanding of customer behavior, preferences, and motivations, with the ability to translate insights into engaging loyalty program experiences


• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams, external partners, and clients, fostering relationships and driving successful launches


• Proficiency in data analysis and interpretation, utilizing analytics tools to measure loyalty program performance, identify trends, and make data-driven recommendations.

Benefits & perk

• Fully remote team (US time-zone based employees only at this time)


• Team offsites twice a year at locations across the country


• Health insurance


• 401k Retirement plan


• Unlimited vacation & paid time off


• Two company-wide shut downs a year to give everyone the week off in both the summer and winter.


• $325/month in “get what you need” funds.


• Hate Monday meetings? so do we! We have a strong “no meetings” policy on Mondays.

Salary & compensation

• Competitive salary, as well as lucrative equity and tokenomics incentives. Curious what that means? Learn more about how we determine salary at Co:Create.


• Annual salary: $187,200 - $202,800


• Equity Compensation: 0.130% - 0.179%

Our culture

When hiring candidates, we look for signals that a candidate will thrive in our culture:

We own the work

• We have a bias for action: We make informed, bold decisions, using data when possible. (Get sh*t done!)


• We lean into our strengths: We each have superpowers and we strive to create an environment where individuals are able to do what they do best.

We own the team’s success

• We care personally, and challenge directly: We know and care about each other. We challenge each other to be better. We don’t care about being right, but getting right.


• We assume the best of one another: We trust in each other and our team that we are all communicating and acting with the best intentions in mind.

We own the customer’s success

• We earn our right to exist every day: We show the resilience and innovation needed to prove ourselves in an ever-evolving competitive market.


• We succeed, when our customers succeed: If our customers aren’t winning, neither are we.

We own the startup mentality

• We approach everything with curiosity: We seek to understand. We stretch beyond our personal areas of expertise. We learn as much as we can in a rapidly evolving space.


• We are optimistic, but realistic: We know we will be successful, but have a healthy respect for challenges we have to overcome.


• We are committed to a more inclusive future: Our team reflects our company mission of making web3 a more inclusive and welcoming space for everyone.

About Co:Create

Co:Create is the first endeavor from Gesso Labs, a team of web3 entrepreneurs, engineers, artists, and operators. Gesso, (pronounced “Jesso”, the Italian word for chalk) is a primer applied to blank canvases that serves as the foundational layer all other paints adhere to. Our name speaks to what we aim to deliver: tooling and infrastructure that empowers brands to realize the promises of web3. Co:Create enables innovative brands to unlock the power of their community — fueled by our astonishingly simple community activation tools built on web3. With Co:Create, brands can now drive so much more than loyalty by offering all kinds of gamified, truly self owned rewards such as digital collectibles, drops, loyalty points, on-chain status and more.

We are backed by some of the best projects and technical minds in the space and we’re excited to have many of these partners along for the ride as investors, advisors and future users of the product.

We are a woman-led company and believe in fostering a diverse and inclusive workplace. Candidates of all protected classes are encouraged to apply and we offer equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.