DeFi Head of Marketing & Growth

We are a DeFi yield optimizer who are pioneering the future of auto-compounding in the DeFi space. Our platform is designed to make it as easy as possible for ordinary DeFi users to access better yields at a cheaper cost than ever before by automating harvesting of pools in a secure environment. We are dedicated to not only create innovative products but also in simplifying already existing tools by making complex strategies available to less expert users.

About the job:

As Head of Marketing & Growth with past experience within the DeFi sector you will be responsible for our entire marketing strategy, focusing on increasing brand presence and expanding the platform’s user base. The ideal candidate will demonstrate a solid track record in leading extensive marketing initiatives, creating engaging banners, expertly negotiating with potential partners and exploring avenues for potential expansion into forthcoming blockchain networks.

Responsibilities:

• Develop and execute the comprehensive marketing strategy: strategize activities, shape token economics, establish KPIs, and supervise their execution.


• Utilize growth hacking methodologies to attract and retain platform users effectively.


• Collaborate closely with the founding team to fulfill specification requirements aligned with business goals. Gather market/user feedback to enhance our product and ensure exceptional customer value experiences.


• Continuously explore new channels with creative approaches and innovative ideas for experimentation, optimization, and fostering acquisition growth.


• Gain insights into user interests and pain points, customizing solutions to align with the customer journey.


• Generate, assess, refine, and enhance growth strategies through paid acquisition, retargeting efforts, and product enhancements across various web and growth platforms.


• Lead initiatives to establish impactful media partnerships, aiming for tangible expansion outcomes.


• Foster and oversee strategic marketing partnerships, manage social media platforms such as Discord and Telegram, and uphold budgetary discipline.


• Conduct competitor analysis to identify their strengths and weaknesses, thereby highlighting our distinctive value proposition.

Qualifications:

• At least 3 years of proven experience in a marketing role, preferably in the web3 industry.


• In-depth knowledge of crypto, Yield Farming, decentralized applications (dApps), web3 protocols, DAO, with a keen understanding of their marketing intricacies. This is non-negotiable.


• Proficiency in performance marketing, conversion optimization, and online customer acquisition strategies.


• Ability to maintain flexible working hours to engage with the crypto community frequently.


• Possesses a blend of analytical, strategic, and creative thinking skills.


• Competency in developing and implementing key performance indicators (KPIs) and executing the Plan-Do-Check-Act (PDCA) cycle.


• Previous experience in initiating and expanding a social media presence and community from scratch.


• Strong presentation abilities utilizing various office tools such as PowerPoint and Excel/spreadsheets.