Head of Marketing

We are hiring a Head of Marketing to help us position BOB (“Build on Bitcoin” L2) as the go-to Bitcoin builders platform. As Head of Marketing, you will create our marketing strategy and execute it together with a growing marketing team. You will communicate BOB’s vision to millions of Bitcoin holders and the exponentially growing web3 developer ecosystem. Your ultimate goal is to build on BOB’s technological advantage, strategic partnerships and good reputation to create the strongest brand in the Bitcoin ecosystem - Bitcoin’s answer to Ethereum and L2s.

You are the perfect candidate if you have a successful track record in (growth) marketing roles in (blockchain and/or fintech) start-ups. You know how to stand out from the crowd and activate communities, building up and maintaining momentum. You thrive in fast execution while retaining high communication standards, and leveraging tools to measure and react to market sentiment.

Requirements

What you will do:

• Take charge of BOB’s marketing and community strategy and make sure it is executed (by both yourself and the team)


• Work with the founders to create a compelling story/narrative around BOB’s vision and approach to achieving Bitcoin mass adoption


• Create a content pipeline, ensuring coverage of partnerships, product launches, etc. within the BOB ecosystem, maintaining momentum and supporting our builders and partners


• Manage the marketing budget together with strategy and operations


• Develop and use performance metrics to assess the impact of marketing efforts, guiding decisions for optimizing campaigns and maximizing ROI.


• Coordinate campaigns across marketing, BD and developer teams to ensure project alignment with company goal, prioritization and timely execution


• Stay up to date with market trends, community feedback, and competitors’ activities, and incorporate these into the marketing strategy

What you bring

• 5+ years in a senior marketing role, ideally within the blockchain industry


• Proven ability to develop and execute marketing strategies


• Analytical and data-driven approach to building and nurturing technical communities


• Firm grasp of all aspects of marketing


• Excellent understanding of go-to-market strategies for a blockchain project


• Comfortable prioritizing in a fast-changing environment


• Strong interest in the emerging web3 space or an active user yourself


• Excellent English communication skills


• Experience working in a fast-growing early-stage marketing team


• Nice to have: in-depth understanding of the Bitcoin and Ethereum communities

Benefits

• Research-oriented team


• Solve novel problems


• Stock options


• Remote working


• 30-day vacation


• Allowance for a co-working space


• Yearly retreat