Senior / Digital Marketing Specialist

We are looking for a Senior / Digital Marketing Specialist to join our marketing team and become a part of company that strives in innovation, sustainability, green-solutions, technology, gaming and a the first of its kind MetaVerse and help contribute to the strategy and execution that will acquire new customers and grow customer base across all brands and regions.

Competencies

• Digital Marketing Overview Strategy


• Engine Optimization


• Social Media Marketing


• Content Marketing


• Online Advertising


• Email Marketing


• Web Analytics


• Branding

Responsibilities:

• Developing strategies for user acquisition and content marketing to generate leads and grow company’s customer base.


• Creating, implementing, and driving campaigns through various media channels and platforms with a focus on Social Media and emerging performance marketing channels.


• Overseeing and managing user acquisition campaigns – branding, content marketing, retargeting - to reach, engage, grow and acquire potential customers with a strong focus on associated KPIs.


• Implementing user segmentation to improve targeting, increase relevance of product solutions to potential customers during outreach and ultimately conversion rates and revenues.


• Coordinating the creation of necessary creatives and other marketing collaterals with in-house teams or 3rd party vendors in a timely fashion.


• Collaborating closely with key executives and managers to align user acquisition activities with other business functions.


• Perform any ad-hoc duties as assigned by the supervisor.


• Able to work remotely

Requirements:

• Minimum Diploma in Marketing or related field.


• 2-5 years of experience in paid search, display, social ads implementation and digital content distribution.


• Experience in eCommerce/FinTech/Ad Agency businesses and transactional consumer businesses is an advantage.


• Strong expertise in running branding and direct response campaigns on Social Media platforms


• Experience in running customer acquisition campaigns


• Competency in Excel, data analyses and visualization.


• Proven ability to work in global business, within a matrix structure and experience of working with a culturally and geographically diverse team.


• Fluent in English and Chinese/Vietnamese/Russian will be a plus as the role will have a market focus in the America and East European market.


• Experience in one of the fields such as Blockchain, Defi, GameFI, Metaverse, EVMs is a must however in more fields would be a great advantage


• Additional marketing certifications are a plus

Basic skills

• Good time management and planning skills.


• Good interpersonal skills.


• Excellent written and verbal communication skills are essential.


• Able to meet multiple project deadlines and demonstrate good attention to detail.


• Experience in communicating multi-culturally.


• Able to demonstrate an understanding of the needs of customers.


• Able to work individually as well as part of a team.


• Ability to meet deadlines with minimal supervision. Helpful Skills


• Ability to work as a team member.


• Readiness to accept and face challenges.

Essential Skills

• Ability to make timely and sound decisions.


• Ability to perform multiple tasks concurrently.


• Customer focused.


• Detail oriented.


• Excellent listening skills and ability to write, phrase, word in comprehensively.