Head of Growth

• Location: NYC, in-person only (non-negotiable)


• Experience: Minimum 3 years testing and perfecting marketing campaigns & funnels


• Compensation: $90k–$110k base + token and equity grants + cash bonuses

Role

You will own growth across product and brand for the Genius ecosystem. Genius is building a next-generation crypto terminal and exchange, with the deepest network coverage of any terminal, and the most liquid backers in the industry. Growth is not an afterthought here: it is the acquisition engine, the retention loop, and the community differentiator.

Your mandate is to architect the Genius growth strategy and product adoption around two guiding principles:

• Delight — frictionless, elegant onboarding and user journeys that surprise and satisfy.


• Dopamine — data-driven campaigns and behavioral growth loops that reward engagement, drive repetition, and sustain community stickiness.

Archetypical Users: Discretionary traders, large whales, sophisticated actors, and those with high risk tolerance.

Responsibilities

• Establish and execute Genius’ growth engine across Twitter and other social channels, making Genius chronically present in trader conversations and narratives.


• Learn the art of shitposting — and do it with taste — to spark engagement, build culture, and keep Genius top-of-mind in the trading community.


• Build and nurture relationships with top traders, influencers, and KOLs — converting them into active Genius users and advocates.


• Lead paid acquisition channels across Google, Twitter, and more — blending performance marketing with brand growth.


• Implement feedback loops: experiment with posts, track engagement, identify what resonates with traders, and double down to compound reach and stickiness.

Requirements

• Track record of growing products


• Proficiency in paid acquisition


• Behavioral psychology literacy: able to design for dopamine without losing trust.


• Obsession with detail: Marketing language, graphics, and more


• Bias to action, ownership, comfort with ambiguity.


• Speed, speed, speed, speed

Why Genius

• Impact: We’re building the final crypto interface for DeFi. Our goal is to eat crypto. You get to work with us in growing Genius around the world.


• Upside: Cash & token upside as Genius grows

Contact Me: @ryanm27 on TG or ryan@tradegenius.com.