Product Marketer

LightLink is an Ethereum Layer 2 blockchain that lets dApps and enterprises offer users instant, gasless transactions.

• Celestia underneath


• Gasless transactions


• Partnered with Animoca Brands


• Сommunity of 200,000+ members


• 100,000+ daily transactions on Mainnet

LightLink is the first L2 leveraging Optimum architecture with its proprietary stack, which separates the consensus, execution, and data availability layers. This enables it to reach 10,000+ TPS at under $0.01, without gas spikes.

We have just concluded our TGE and are now looking for a product marketer to help market LightLink and its products like Bolt to developers, retail users, and B2B partners, reporting directly to the Growth Lead.

Responsibilities

• Map and create content (25%): Plan and create content tailored for various segments of the target audience on a weekly basis on both owned (socials, blog, website) and earned channels (media, podcasts, etc.).


• Produce collateral (15%): Create product collateral, including litepapers, case studies, presentations, and other assets.


• Manage KOLs (15%): Plan and manage campaigns with Web3 KOLs.


• Run growth campaigns (15%): Plan, execute, and report growth campaigns on platforms like Galxe and Addressable.


• Assist with ecosystem marketing (15%): Plan ecosystem Twitter Spaces, run partner marketing campaigns.


• Contribute to developer marketing (15%): Assist with organizing hackathons and other developer marketing initiatives.

To perform the above responsibilities, you will need to partner with leadership, dev, ecosystem, BD, design, and other functions.

Requirements

• Minimum of 5 years of Web3 marketing or growth experience in a startup environment.


• Proven track record of planning and executing GTM strategies involving multiple channels.


• Excellent copywriting skills confirmed by a portfolio of select works in various formats, from social media posts to litepapers.

The ideal candidate would be a strong marketing generalist or growth specialist with excellent copywriting and GTM skills who wants to go the extra mile and excel in a career in Web3.

Hiring process

• Screening form.


• 1-hour interview with the hiring manager, Growth Lead.


• 1-hour tech and product interview with Ecosystem Lead Dan Enright.


• Assignment: You’ll be asked to prepare a one-page GTM strategy for one of our products based on qualitative and quantitative data. We don’t expect you to spend more than several hours on it.


• 1-hour assignment presentation with Growth Lead, Ecosystem Lead, COO, CEO.