Chief Marketing Officer (Web3)

unpaired. unite a global and eclectic community of artists, innovators, thinkers, and taste-makers through on-chain and IRL experiences that push the boundaries of what emerging technology is capable of. Our radically ambitious projects strive to make the world a more connected and expressive place.

Chief Marketing Officer Web3
Salary: 150k-220kCHF (depending on experience)
Location: Remote
unpaired. is an experimental collective shaping the new creative economy.

Projects include:
Party Degens NFT collection
unpaired. NFT Gallery (Crypto Valley, Switzerland)
unpaired. Foundation (London, UK).
unpaired. Coin (Launch 2023)

unpaired. unite a global and eclectic community of artists, innovators, thinkers, and taste-makers through on-chain and IRL experiences that push the boundaries of what emerging technology is capable of. Our radically ambitious projects strive to make the world a more connected and expressive place.

As the CMO, you will develop successful, next-level marketing strategies and work with and grow the marketing team to scale up the growth effort. You are ambitious and ready to make a name for yourself in Web3 by growing the brand, with the goal of changing the world and positively impacting the lives of millions.

You will have a genuine interest in Web3, as well as a solid foundation in traditional marketing and will be responsible for representing the brand publicly and improving the brand identity/proposition. This will be a hands-on role!

Responsibilities

• Set the foundation of the marketing department and define the vision of unpaired.’s marketing processes, strategy, and operational functions


• Define, and ensure the execution of the end-to-end global marketing strategy, with localisation at it’s core and customer-centric storytelling


• Design and execute plans to attract, maintain and engage both crypto and mainstream players


• Plan and execute strategies to expand the community exponentially


• Design and execute comprehensive and project-specific marketing plans for the upcoming token launch and future NFT collections


• Research and assess the market and the company’s position in the Web3 ecosystem, and determine how and where the company should be positioned in the future


• Develop the strategy to drive the organisation to that future market position and execute the strategy


• Oversee the development and placement of the creative elements that position the company in the marketplace


• Maintain a deep understanding of business goals, translating them into digital objectives/strategies


• Uphold and cultivate true long-term relationships amongst all partners, and stakeholders


• Keep abreast of the latest developments and opportunities in the crypto and web3 sector and how these can be capitalised upon


• Manage multiple projects from concept through to completion


• Work closely with the product and sales team to raise the brand awareness, recognition and loyalty and turn marketing insights into sales


• Direct the company’s public relations efforts


• Oversee the company’s use of analytics platforms to understand customer preferences, priorities and patterns


• Create, launch and manage multi-channel campaigns and initiatives, to drive organic acquisition & engagement


• Own full-funnel responsibility for the marketing initiatives, brand and growth across all channels and platforms


• Lead the development of our marketing plans working closely with management, creative and content teams, and partners, to create effective and efficient marketing materials for corporate and brand needs


• Hold regular meetings with the team to review pipeline, resolve challenges, and present possible solutions


• Attend and/or participate at conventions and conferences, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Essential Skills and Qualifications

• Deep experience setting marketing and go-to-market strategies


• Exceptional storytelling, written, and verbal communication skills


• Outside of the box thinker with meticulous attention to detail


• A very high degree of familiarity with the Ethereum ecosystem and other projects within the space, in particular the NFT space


• Extremely proactive: an ability to take the initiative and create and implement a plan without instruction or guidance


• Bachelor’s degree in marketing, advertising, or communications


• Min 8 years experience in comparable marketing position, with agency experience preferred


• Excellent leadership, communication, and decision-making skills


• Experience with digital and print marketing, content marketing, and social media marketing


• Proven ability to plan and manage budgets

Preferred Qualifications

• 5+ years of experience in a marketing leadership position 


• Experience with the Web3 space 


• Keen interest in NFTs & reputation tokens


• Passionate about cutting-edge technology and solving complex business problems


• Willing to learn a new way of working


• Naturally curious and wanting to learn more


• Creative, think out of the box, out of the old marketing system


• Fantastic communication skills

Compensation package includes:

• Equity & Token compensation


• Competitive Salary (commensurate with experience)


• Performance incentives and bonuses


• Paid vacation and sick days


• Office equipment and up-skill subscription stipend


• Gym & personal development membership


• Access to private events