Head of Sales / Business Development

About Usual:

In today’s world of traditional stablecoins, we see an exacerbation of wealth inequality and a glaring lack of transparency. At Usual, our primary mission is to restore trust in this system. Traditional stablecoins not only replicate the flaws of traditional finance; they also add new risks. That’s why, at Usual, we are committed to eliminating these risks to protect our users. Our innovative model has been designed to revolutionize the current stablecoin system. We are also determined to return power and profits to users, allowing them to fully benefit from their investment. Access to financial products is not equal for everyone, and this is particularly true in the world of decentralized finance (DeFi).

At Usual, we are committed to democratizing access to risk-free yield for DeFi, so that everyone can benefit from the growth and advantages offered by our platform. Join us in our mission to build a more equitable, transparent, and profitable financial future for all.

Role Overview:

We’re seeking a dynamic Head of Sales/BD with a focus on Institutional and DeFi sectors. You’ll be instrumental in positioning Usual as a key player in the crypto market, driving our sales strategies, and leading our team towards groundbreaking success.

Your Mission:

• Strategically Position Usual: Leverage opportunities in both DeFi and TradFi sectors to establish Usual as a market leader.


• Develop and Execute Sales Strategies: Craft and implement sales plans targeting institutional clients and key DeFi players, aligning with our ambitious growth objectives.


• Drive Revenue and Meet Targets: Achieve and surpass goals in client acquisition, partnership development, and financial growth.


• Lead and Mentor the Sales Team: Directly manage and guide an Institutional Sales Manager, ensuring their integration and success within our broader strategy.


• Collaborate Across Departments: Work closely with marketing and product development to ensure a cohesive approach to sales and product alignment.


• Provide Market Insights: Continually offer feedback and insights to influence strategy and product development based on market trends.

What We Look For:

• Strategic Thinker: You have a knack for spotting long-term opportunities and turning them into actionable strategies.


• Sales Pro: With your experience in finance or crypto, you know how to close deals and drive growth.


• Network Builder: Your ability to forge relationships in both TradFi and DeFi sectors is unmatched.


• Adaptable Leader: You’re comfortable with evolving tasks and strategies, and you excel in communicating complex ideas.


• Crypto Enthusiast: A deep understanding of the crypto market dynamics is in your DNA.


• Team Captain: Leading and nurturing sales talent comes naturally to you, especially in guiding junior managers.

Your Experience:

• Proven track record in sales or BD in finance and/or crypto.


• Demonstrated experience in leading sales teams and developing market strategies.


• Strong understanding of the crypto market, DeFi, and traditional finance.

Why Join Us:

• Be at the forefront of a stablecoin revolution.


• Collaborate with a team of experts in a diverse, inclusive, and dynamic environment.


• Enjoy flexible working conditions with opportunities for growth and development.


• Competitive salary and equity options, acknowledging your vital role in our success.

How to Apply:

Excited to redefine stablecoins with Usual?

Send your application through the form with your resume and answers detailing your suitability for this role. We value authenticity and innovation, so be sure to give us a glimpse of your unique perspective.