Web3 Head of Marketing and Growth

About Us:

SocialScan is at the forefront of the crypto and AI revolution, building products that leverage both blockchain and AI technology to redefine web3 user experiences. We are a team of innovators, creators, and believers in a decentralized future, working together to accelerate the advent of data and AI democratization.

Role Overview:

We are seeking a dynamic and experienced Head of Marketing and Growth to lead our marketing strategies and drive growth for our Web3 project. The ideal candidate will have a deep understanding of the blockchain industry, be skilled in web3 marketing strategies, and possess a proven track record of growing community and brands within the tech or finance sectors. As the Head of Marketing and Growth, you will be responsible for developing and executing marketing strategies that enhance our brand presence, engage our community, and drive user acquisition and retention.

Responsibilities:

• Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities and its Web3 projects.


• Oversee the company’s marketing campaigns both internally and externally and ensure its effectiveness, targeting users and partners within the Web3, blockchain, and cryptocurrency communities.


• Lead the growth hacking initiatives to drive user acquisition, engagement, and retention.


• Manage social media presence and direct programs to improve social media reputation and recognition.


• Develop and manage digital marketing campaigns, SEO/SEM strategies, and content marketing.


• Analyze market trends and competitors’ strategies to identify opportunities for growth.


• Work closely with the product development team to define marketing materials and programs.


• Manage and refine the organization’s social media presence, focusing on platforms popular within the Web3 community such as Twitter, Discord, and Telegram.


• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”.


• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.


• Create and manage a marketing budget that aligns with the project’s goals and financial resources.

Qualifications:

• Proven experience as a Head of Marketing, preferably within the Web3, blockchain, or fintech industry.


• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).


• Solid understanding of market research and data analysis methods.


• Ability to apply marketing techniques over digital (especially social media) and non-digital channels.


• A sense of aesthetics and a love for great copy and witty communication.


• Up-to-date with the latest trends and best practices in online marketing and measurement.


• Strong leadership and communication skills.


• BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus.


• Familiarity with the blockchain technology and the cryptocurrency industry is essential.

Why Join Us?

SocialScan offers a unique opportunity to be part of an exciting and growing industry that is redefining the digital world. We offer token incentives, global traveling opportunities, plus the chance to work with a passionate team of innovators and creators. If you’re ready to make a meaningful impact in the Web3 space and help shape the future of our digital experiences, we’d love to hear from you.