Product Marketing Manager

This role will be focused on product marketing for the Venus supply and borrow decentralized application including entirely new offerings, new partnerships and integrations.

Responsibilities

• Determine product positioning, market segmentation, value proposition, branding for each offering


• Resourcing: set objectives, create the plan to achieve them and drive recruitment of the marketing team


• Go-to-market strategy for new offerings and continuous assessment of strategy and performance for existing products


• Hands-on marketing execution across all activities, communications and operations with, internal and external teams/agencies


• Measure performance: develop monitoring and analytics for team objectives and initiatives and continuously assess and adjust weekly


• Generate awareness: coordinate visibility across top tier media, events, speaking engagements


• Ship content: own the content strategy, shipments and drive thought leadership contribution across teams

Requirements

• At least 5 years experience in product, product marketing, operations or as a generalist in B2B or B2C digital service


• Results-driven approach to creating impact and able to cite examples


• Experience with financial services, crypto or DeFi is an advantage otherwise motivation to quickly and autonomously learn about decentralized finance


• Ownership mindset: you focus on building and iterating winning value propositions in the market across target segments


• Mindful to understand the bigger picture and be hands-on and practical


• Agility to find the determine correct path forward for each product, situation, not only repeat what was done before


• Experiment and data-driven approach to marketing


• Location options are London, Dubai, Paris, Singapore or remote; we support relocation

What Venus Offers

• A unique opportunity to make impact at scale but in a startup environment


• Work at the forefront of crypto and decentralized finance to bring access to disruptive technologies to new audiences


• Startup culture: ambitious, informal, non-hierarchical, collaborative and entrepreneurial


• Competitive salary