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Phala Network

Remote - Europe, UK, US
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Content Marketing Manager

📅
Apr 24
🕘
Full-Time
$65K – $100K
💻
Fully Remote

About Phala:



  • Phala is a decentralized cloud that offers secure and scalable computing for Web3.

  • With Phat Contracts, an innovative programming model enabling trustless off-chain computation, developers can create new Web3 use cases.


Where are we headed:



  • We’re building foundational infrastructure for Web3 via decentralised off-chain computation.

  • Computation is the last piece to make Dapps 100% decentralised, and Phala is working to solve this problem by building the “Web3 Back-end service”.


The role:



  • The ideal candidate will be a proactive and results-oriented creative.

  • Thrives as an ‘all-rounder’ – effortlessly alternating between content, community, and marketing activities.

  • You’ll own the day-to-day responsibility for all of our community related communications.

  • Report directly to our Content and Community director Will.

  • You’ll belong to our marcom team but also collaborate with our product and dev team to deliver on company goals, as our product and its communications are intertwined.


Key responsibilities:


1. Marketing:



  • Strategy: develop and execute marketing strategies.

  • Social media management: manage the day-to-day handling of all social media channels, adapting user outreach and content to suit different channels and audiences.

  • Analytics: monitor and analyze marketing, content, and community performance metrics to track progress and adjust strategies as needed.

  • Trends: conduct market research to identify trends and insights that will inform marketing strategies. Bonus points if you can actually start trends.

  • Brand: build our brand equity and define our voice as we position Phala as the disruptive force in the world of decentralised off-chain compute.


2. Content:



  • Proof-reading: editing and fact-checking content from other colleagues.

  • Content mapping: create copy/content to deliver key points to different audiences which resonates with their unique needs and pain points.

  • Branding: develop and evolve our tone of voice and ensure it is consistent across all touchpoints.

  • Multi-format: create both long and short form content, which you’ll repurpose into a variety of content to suit different marketing channels.

  • Simplify: educate our community by simplifying complex topics in ways that are accessible and appealing to multiple audience segments.


3. Community:



  • Ambassador programme: co-manage and shape the future of our ambassador programme.

  • Feedback: collect and document relevant community insights to identify and capture marketing opportunities, areas of improvement, and services.

  • Engagement: strive for ambitious community growth by creating and execute engaging activities and campaigns to boost community engagement.


Qualifications:


Personal:



  • Native English speaker.

  • Based in Europe or USA (ideally UK).


Experience:



  • Minimum 3+ years in a similar role.

  • A proven track record of success in digital marketing, community management and content creation for cryptocurrency/blockchain products.

  • Able to present a strong portfolio showcasing copywriting work.


Skill sets:



  • Creativity: ability to think outside the box and generate innovative ideas to solve problems or meet objectives.

  • Writing skills: ability to write clear, concise, and compelling copy for a variety of mediums (e.g. emails, blogs, social media etc.).

  • Interpersonal skills: excellent communication skills with the ability to build and maintain strong relationships with colleagues, stakeholders and influencers.

  • Analytical: proficient in interpreting and utilising data to deliver quantifiable brand growth and effective campaigns that achieve measurable results.

  • Strategist: able to introduce and moderate best practices or frameworks for community development and growth.

  • Enterprising: proactive and able to work autonomously, set agendas, and prioritise work with minimal input.

  • Detail oriented: ability to focus on small details while maintaining an overall perspective and understanding of the big picture.

  • Collaborative: effortlessly collaborate across multiple departments to ensure the successful and timely delivery of tasks.

  • Entrepreneurial: capacity to approach challenges with an open and curious mind, and a willingness to experiment, take risks and learn.


Bonus points:



  • Bilingual.

  • Design or videography skills.

  • Emotionally resilient and thrives under pressure.

  • Experienced in and understands start up culture.

  • Comfortable with feedback and revisions to improve work.

  • Knowledgable and passionate about off-chain computation, trustlessness and the Dotsama ecosystem.

  • As our flag ship product Phat Contract is developer focused, an in depth understanding of how to build bridges with devs would be advantageous.

  • Strong understanding of relevant tech fundamentals e.g. computer science, programming skills etc.


Stand out:



  • If you want your application to stand out, in addition to submitting your CV, implement one or all of the following suggestions:

  • Show us your creative side when explaining why you’re the perfect fit for this role.

  • Attach a short video that showcases your skills and personality.

  • Share three concrete ways that you would improve our current marketing, content and community efforts. Extra points for those who can incorporate storytelling to create a sense of Phamily (PHA-family) around our brand.


Don’t worry if you don’t meet all of our criteria. We’d still love to hear from you if you think that you’d be a great fit for this role. Just explain to us why in your cover letter.


Compensation:



  • $65,000 - $100,000 annually.


Benefits:



  • A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine.

  • An entrepreneurial environment where you learn more every day.

  • Personal responsibility with a ton of autonomy.

  • Work on exciting products with a team of incredible professionals.

  • Achievement token bonuses

  • Flexible work schedule.

  • Possibility to get paid in crypto.


Hiring process:


The hiring process for this role will be:



  1. Interview with Will, our Content and Community Director & Dan, our CPO.

  2. Interview with Will and Ruby, our Core Builder.

  3. Interview with Will and Marvin, our Co-founder.


The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline


Get to know us.