Senior Product Marketing Manager, Consumer

What is BlockFi?

BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.

We’re a team of builders and strivers, proud to champion financial inclusivity and offer economic opportunities around the globe. We provide the same inclusivity to our team members. BlockFi is a place where diversity is celebrated, individuality is recognized, and every single team member is valued. We are changing the status quo to be the first financial company that people love, and we rely on our people to make it happen!

BlockFi is looking for a Senior Product Marketing Manager, Consumer to join our growing team!

About Your Team

The mission for the Product Marketing team at BlockFi is to generate insights to shape the product roadmap, craft the narrative for our products, and lead go-to-market efforts to drive product growth.

Product Marketing at BlockFi is a highly cross-functional role partnering with many teams to develop, launch, and scale products. Product Marketing partners with Product, Engineering, Operations, Analytics, and Design to build products; and collaborate with Growth Marketing, Creative, Customer Insights & Research to launch campaigns which increase brand awareness and product adoption globally.

The Senior Product Marketing Manager, Consumer will champion the voice of the customer when developing and marketing our products. You will ensure the right customers are getting the right messages about the right products through the right channels at the right time. You are a strategic thinker, skilled storyteller, and are comfortable yielding data to uncover insights.

Your Mission

We are looking for a strategic and analytical Senior Product Marketing Manager for the BlockFi Earn & Core - which covers our Wallet and Earn products as well as the mobile app. The BlockFi app is the flagship product used by hundreds of thousands of consumers to buy, sell, and invest in cryptocurrencies.

Responsibilities:

• Interview consumers and work with partner teams to surface qualitative and quantitative insights to shape the product roadmap, messaging, and positioning.


• Conduct user research and work with internal teams – from Product Management to Client Services, Sales, and Marketing – to define the target audience for your product.


• Work with Analytics to clearly define and measure the customer journey, customer engagement, and hero metrics that align with positive outcomes for customers and the business


• Drive go-to-market strategies, including targeting, segmentation, product positioning, value propositions, creative messaging, channel and budget optimization


• Partner with Customer Success to intake client feedback and incorporate into product and marketing roadmaps

Your Expertise

• A strategic thinker. Ability to analyze a lot of inputs and synthesize prioritized strategy and plan. Experience working closely with product, design, and engineering to inform and influence the product strategy.


• A storyteller. You empathize with users and know how to craft a narrative and bring it to life – internally to drive change and externally across marketing channels (owned, paid, earned).


• A researcher. Have deep empathy and clearly articulate customer pain points through qualitative and quantitative research, and develop product and marketing solutions that meet those needs


• Skilled at brand marketing. You are skilled at naming, positioning, packaging, and messaging. You can write clear and compelling briefs.


• PMM Exceptional communication skills. You can communicate clearly and effectively across all stakeholders

Your Perks:

We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.

• Competitive salary because we value your experience and expertise


• Unlimited vacation / sick days because everyone deserves time for R&R


• Employer contribution towards health coverage (including vision & dental) because your physical health and well-being is important to us


• Various fringe benefits such as 401k, Parental Leave, FSA/HSA, and Employee Assistance Programs because health coverage is more than just choosing your yearly plan


• Flexible work environment because we are a geographically dispersed team and we believe in balance


• Pet insurance because all of your beloved family members should have coverage too


• Weekly lunch stipend because there is such a thing as a free lunch!


• A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment because teamwork makes the dreamwork

Why BlockFi?

BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company’s valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.

BlockFi’s leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.

Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition:

• BlockFi is one of the first companies to ever offer crypto-backed loans and the only company whose founding team has an institutional understanding of the debt capital markets and regulatory landscape in the U.S.


• $100 MM of Series A, B, and C funding led by Valar Ventures with participation from Susquehanna, Winklevoss Capital, Fidelity, Galaxy Digital, Akuna Capital, and Morgan Creek


• $350 MM of Series D funding led by Bain Capital Ventures, partners of DST Global, Pomp Investments and Tiger Global


• We are moving quickly and have already deployed substantial capital into the space, proving our ability to execute and capture customer demand