Director of Marketing (APAC)

Position Summary:

Meta 1 Network is seeking an accomplished Director of Marketing (APAC) with a strong background in leading marketing initiatives for top-tier brands. The successful candidate will possess exceptional strategic and creative abilities, combined with a deep understanding of the SEA/Singapore market. They will be responsible for spearheading the marketing strategy and execution for our blockchain-based, cloud gaming infrastructure products and services. This key leadership role requires the ability to work closely with cross-functional teams, synthesize technical concepts into compelling stories, and represent the company in front of various stakeholders. If you are passionate about marketing, technology, and gaming, this is an exciting opportunity to play a pivotal role in the growth and success of Meta 1 Network.

Responsibilities:

• Develop and execute a comprehensive marketing strategy, token strategy, encompassing branding, positioning, digital marketing, social media, and public relations


• Lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement


• Oversee the creation of compelling consumer-driven storytelling that synthesizes complex technical concepts


• Ensure marketing activities are aligned with company objectives and deliver measurable results


• Represent Meta 1 Network in front of investors, board members, and the public, effectively communicating our vision and value proposition


• Develop and maintain relationships with key stakeholders, including strategic partners, media, and industry influencers


• Analyze market trends, competitive landscape, and customer insights to inform data-driven decision-making


• Manage marketing budget, allocate resources effectively, and track the ROI of marketing campaigns


• Collaborate with cross-functional teams, including product development, sales, and engineering to ensure a seamless go-to-market strategy


• Establish and maintain a strong presence in the Southeast Asian market, particularly in Singapore, while identifying opportunities for global expansion


• Leading in the end-to-end execution of token marketing from start to end.


• Building token community momentum for token listings, building up to a sale of distribution event and give guidance to assist sustainable network growth through industry best practice.


• Stay up to date with industry developments, regulatory changes, and emerging technologies related to cryptocurrencies, gaming and AI, incorporating relevant insights into marketing initiatives.


• Create high-quality educational content, including videos, tutorials, e-learning modules, interactive simulations, and assessments that integrate Web3 technologies. Utilise various media formats and tools to enhance learner engagement and understanding.


• Build and manage a vibrant community of M1 users and supporters through social media, forums, and other channels

Requirements:

• A minimum of 7-10 years of marketing experience, with a proven track record of success in a name-brand marketing company or agency


• Direct experience in launching products or services from scratch, preferably in the technology or gaming industry


• Strong understanding of the SEA/Singapore market, with demonstrated success in leading marketing initiatives in the region


• Exceptional communication skills, both written and verbal, with the ability to represent the company professionally in front of various stakeholders


• Comfortable working with technical products and the ability to translate complex concepts into relatable and engaging stories for consumers


• Experience in managing a high-performing marketing team and driving collaboration across different functions


• Data-driven decision maker with strong analytical skills and experience in tracking marketing campaign performance


• Bachelor’s degree in Marketing, Communications, Business, or a related field; an MBA or relevant advanced degree is a plus.


• Demonstrated ability to develop and execute innovative marketing strategies, including digital marketing, social media, and public relations


• Proactive, results-oriented, and adaptable, with a strong sense of ownership and accountability for the success of marketing initiatives


• Passion for the gaming industry and understanding of blockchain technology is highly desirable

What We Offer:

• Competitive salary and benefits package, commensurate with experience


• Opportunity to join a rapidly growing company at the forefront of the blockchain and cloud gaming industry


• Collaborative work environment with a diverse and talented team


• Challenging and rewarding role, with ample opportunities for professional growth and career advancement


• Chance to make a lasting impact on the future of gaming and play a key role in shaping the company’s success