Head of Marketing

About the job:

Are you passionate about shaping the future of DeFi? Join our innovative startup, Clip Finance, as a Head of Marketing and be part of our mission to revolutionize the world of DeFi. We specialize in automatic yield optimization and real-time performance monitoring through our unique Strategy Router.

As a Head of Marketing with experience within the DeFi sector you will be responsible for our entire marketing strategy, focusing on developing user acquisition ideas to increase TVL and brand presence while expanding the platform’s user base.

The ideal candidate will demonstrate a solid track record in leading extensive marketing initiatives, creating engagement ideas, expertly communicating with current and potential partners while constantly exploring avenues for potential expansion into forthcoming blockchain networks.

Responsibilities:

• Develop and explain a comprehensive marketing strategy focused around user acquisition: strategize activities, establish KPIs, and supervise their execution.


• Utilize various methodologies to attract and retain platform users effectively.


• Collaborate closely with the founding team and other departments to fulfil requirements aligned with business goals.


• Provide transparency of priorities and tasks effectively, be a self-starter who takes personal responsibility over their work.


• Gather market/user feedback from the community engagement team to enhance our product.


• Continuously explore new channels with creative approaches and innovative ideas for experimentation, optimization, and fostering acquisition growth.


• Gain insights into user interests and pain points, customizing solutions to align with the customer journey.


• Generate, assess, refine, and enhance growth strategies through paid acquisition, retargeting efforts, and product enhancements across various web and growth platforms.


• Lead initiatives to establish impactful media partnerships with various blockchains and their ecosystem projects, aiming for tangible expansion outcomes.


• Foster and oversee strategic marketing partnerships, oversee social media platforms such as Discord and Telegram, and uphold budgetary ideas and discipline.


• Conduct competitor analysis to identify their strengths and weaknesses, thereby highlighting our distinctive value proposition.

Qualifications:

• At least 3 years of proven experience in a web3 marketing role


• In-depth knowledge of crypto, Yield Farming, decentralized applications (dApps), web3 protocols, DAOs, with a keen understanding of their marketing intricacies. This is a must have.


• Proficiency in performance marketing, conversion optimization, and online user acquisition strategies.


• Ability to maintain flexible working hours to engage with the team frequently.


• Possesses a blend of analytical, strategic, and creative thinking skills.


• Competency in developing and implementing key performance indicators (KPIs) and daily reporting against them.


• Previous experience in initiating and expanding a social media presence and community from scratch.

Why Clip Finance?

Join a dynamic team at the forefront of DeFi innovation. Competitive salary (depending on experience).

About Clip Finance:

Clip Finance leads the way in automatic yield optimization and performance monitoring through our custom-built Strategy Router. We offer world-class, risk-audited DeFi yields rebalanced based on real-time performance.

If you’re ready to make a significant impact in the DeFi space and bring your front-end development expertise to our team, apply today. Please submit your resume and a brief cover letter outlining your relevant experience. Additionally, include any front-end projects or code samples you have available for review.

Please note that only candidates who meet the necessary requirements will be considered for this role.