Communications and Growth Lead

About DoinGud

DoinGud is an NFT ecosystem focused on inspiring creativity and positive social impact.

We strive to be community-owned, governed, and curated, ensuring we empower our creators, curators, collectors, and communities to tap into sustainable income streams, creatively engage with their patrons, and create lasting impact for the causes they care about.

About you and us

We are here to inspire creativity and provide accessibility to this new digital medium. We bring together communities, foster positive impact, manifest opportunity, and remove barriers of entry to inspire creativity and fuel passions.

The DoinGud team is full of proactive creators and hands-on builders. We are currently in execution mode and are excited and committed to providing an innovative, feature-rich, and accessible ecosystem for our creators, partners, and collaborators.

Our team members embody our values and ethos, and we collaborate with individuals who are:

• Autonomous


• Collaborative


• Patient


• Kind, Mindful, & Ambitious


• Communicate Openly and Clearly


• Open to Learning, Teaching, and Sharing Knowledge


• Fast-Paced, Delivery-Oriented, and Participate in Do-ocracy


• Excellent English language skills, both written and verbal

In the rapidly evolving and exciting NFT space, we are seeking individuals who add unique flair, creative ideas, vibrant energy, and technical wizardry to our team. We view ourselves as more of a movement than a platform, and we are looking for like-minded professionals to join us on this journey.

Initially you are part of the core team that is launching the DoinGud protocol and in the future it will be managed as DAO.

What does a Communications and Growth Lead do at DoinGud?

This role is similar to a CMO at a traditional company, but at DoinGud we avoid “Chief” titles as we thrive as a flat structure with minimal hierarchy of leaders that work collaboratively together.

You will lead the Content Team in a fun, fast-moving, and friendly environment, to develop and execute the content calendar, craft and edit content that will be shared across our organic and paid channels (Instagram, YouTube, and Facebook) and collaborating closely with other departments. Over time, you will turn your attention to increasing user growth in each of our user segments.

In the immediate term, these are the major responsibilities:

• Define go-to-market comms and growth strategies: Product positioning and messaging in coordination with Founders, internal teams, external agencies
  
  
  • Grow our digital presence
  
  
  • Design, oversee and execute campaigns
  
  
  • Create a brand plan and brand strategy and ensure the DoinGud comms and activities align with our purpose and goals of the brand
  
  
  
  


• Execute marketing functions to generate leads in all user segments:
  
  
  • Find the appropriate channels for messaging including press, speaking, and thought leadership
  
  
  • Lead communications announcements such as feature releases, new service offerings and new partners
  
  
  • Drive user growth and conversion funnels
  
  
  • Seek out new opportunities that are authentic to the brand and maximize all options for growth
  
  
  
  


• Generate awesome content
  
  
  • Translate technical crypto, blockchain and NFT trends into digestible storytelling for the global communities
  
  
  • Build the content calendar
  
  
  • Generate content, with short deadlines, for opportunistic posts
  
  
  
  


• Track trends
  
  
  • Spot trends in our community (NFT, Crypto, Blockchain & Non-profits) at their earliest stage.
  
  
  • assure that DoinGud is a reliable source for all of our users who seek best content and knowledge in the NFT space
  
  
  
  


• Coordinate extensively with
  
  
  • Your team of crypto-native writers
  
  
  • Social media team
  
  
  • Digital/video storytellers
  
  
  
  


• Edit content
  
  
  • Rapid turnaround
  
  
  • To support content generation for the team of writers
  
  
  
  

Requirements:

• 3+ years in growth and editor-in-chief experience, bringing together user growth, product and marketing disciplines


• Connect with our communities, generate meaningful engagement that drives growth


• Excellent English language skills, both written and verbal


• Deep understanding of crypto, NFT and DAO ecosystems


• Have a writing portfolio about crypto related subjects


• Comfortable with short deadlines

Technical skills:

• You are able to develop the plan and execute it to deadline, bringing others along with you


• You understand our brand values and can translate them across every project you work on.


• You are curious about everything crypto and DAO.


• You think about new formats on the go and can design and communicate them effectively with your team members.


• You have the leadership skills to help team members and inspire them to their best work.


• Audiovisual language is your mother tongue and you are familiar with creative jargon and up-to-date on the latest trends.


• You have experience collaborating with multidisciplinary teams and can communicate ideas in an inspiring and effective way.


• You can change hats depending on the the task to be completed .


• You are organized and able to schedule your tasks and maintain follow-up.


• You are committed to meeting deadlines.

Soft skills:

• You’re a genuine team player.


• You’re proactive about suggesting ideas, introducing new formats, and adapting to new platforms.


• You’re flexible and thrive in fast-paced environments.


• You’re positive.


• You’re a champion of creativity, possibility and potential.


• You communicate clearly and passionately.


• You have sensitivity.

Nice to have:

• SEO and SEM knowledge is welcome.


• Other languages: Chinese (Mandarin), Spanish.

Benefits

• Be part of a movement. We strive for bold changes and envision making a big impact. Bring your passion, energy and creativity to participate.


• Learn and grow. You get to continuously learn and develop your skills.


• Be free. You have the freedom to set the times you work.


• Do good.