Marketing Director, Alternatives Product Marketing

Do you enjoy learning about and marketing non-traditional, alternative investments? If so, come join the Asset Management Solutions Marketing team where our mission is to champion the investment talents of Fidelity’s investment products and solutions.

As a Director for Alternatives Product Marketing, you will work closely with the team lead for alternatives product marketing to develop and execute marketing plans that differentiate Fidelity’s alternative investments and specialty solutions (e.g., cryptocurrency-related products) in the marketplace! This is a diverse and fast-paced marketing role that provides the individual an opportunity to collaborate across marketing and with investment teams.

Key responsibilities:

• Drive new product narratives that will be used across our intermediary, retail, and institutional channels. Messaging and content creation includes both written content (presentations, brochures) as well as digital mediums (our website and videos)


• Direct marketing and communications strategy for new product launches and ensure collaboration across firm; oversee cross-firm programs and measurement


• Partner on investment insights-driven content with marketing partners and investment professionals


• Oversee servicing requirements for third party platforms (e.g., data rooms)


• Partner on content/agendas for events program and support execution as needed

The Expertise and Skills You Bring

• BA/ BS degree with a concentration in economics, finance, business, or marketing preferred


• 7+ years of experience working in financial services industry; experience marketing alternative investment products preferred


• Can lead a marketing initiative from idea to execution with sharp attention to detail


• Excellent writing and narrative development skills to distill technical concepts into simple, compelling messages that resonate with target audiences


• Strong interpersonal communication skills; can effectively build relationships and influence partners


• Experience with strategic prioritization/ setting KPIs and measurement


• Outstanding organizational skills, consistently developing and meeting schedules, prioritizing or re-prioritizing, and using good judgment in engaging business partners


• Good understanding of PowerPoint and excel

The Team

Become a member of the Asset Management Solutions Marketing team, where we partner with Fidelity Asset Management, investment product groups and distribution channels to develop and deliver compelling, accurate, consistent, and timely product content! These materials help clients understand the value Fidelity provides in helping them meet their financial objectives. Do you want to be a part of this dynamic team?

The base salary range for this position is $100,000-$169,000 per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits(opens in a new tab) to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.