Chief Growth Officer

RociFi is DeFi protocol for the under-collateralized lending and the creator of NFCS, Trust and Reputation DeFi credentials.

Supported by such investors as Nexo, GoldenTree, ArringtonXRPCapital, Sygnum Capital at its core the protocol leverages on-chain data, machine learning, and Web3-native risk-management to effectively and profitably facilitate under-collateralized loans via blockchain.

As Chief Growth Officer, you will own scaling user acquisition on both borrower and lender sides. You will be responsible for the multi-channel expansion through product-led growth, DeFi content and thought leadership, viral growth hacking and branding.

Tasks

• Build and execute user acquisition engine on both lender and borrower sides


• Plan and manage various Web3 user acquisition campaigns on Galaxy/eco, Layer3, Quest3


• Lead relationships with various high-profile financial and DeFi media


• Launch influencer campaigns


• Lead thought leadership content strategy around Web3, Lending, DeFi


• Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs


• Help further grow the team by owning the hiring plan and coordinating hiring, external and internal


• Collaborate with management, product, engineering and data analytics teams


• Manage crisis communication


• Orchestrate communication and members acquisition plan as we will be transitioning to DAO


• Develop and lead RociFi’s overall communications strategy


• Manage the production of demos, tutorials, technical papers and conference presentations necessary to grow RociFi’s active community.


• Generate interest and excitement in RociFi through intelligent promotion and marketing of our products, services and brand.


• Manage RociFi’s growth through social media channels (Twitter, Telegram, Discord, LinkedIn)


• Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting

Requirements

You are an ideal candidate if you:

• Have strong understanding of DeFi specifics, DAOs landscape and particularly, crypto lending


• Are obsessed with growth and delivered impressive numbers through innovative strategies across multiple channels in your previous experience


• Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)


• Have experience leading marketing activities for successful crypto projects


• Have strong copywriting and analytical skills


• Understand the difference in user acquisition and communication strategies between blockchain space and the corporate world and most startups


• Are both creative and data-driven starting from insights to drive exponential growth


• Have experience overseeing a budget, managing team and driving accountable growth


• Have extreme focus on quality of work and a strong eye for detail.

Benefits

• Remote, with company retreats.


• Competitive compensation offered in Stablecoins and potentially in Tokens (depending on the profile)


• Flexible working hours and vacation policy


• Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role


• Work closely with other industry-leading teams on high-impact projects

How to Apply

With your application please elaborate in a few sentences your view regarding the questions below. Thank you!

• Read about Non-Fungible Credit Score token in our blog. Give concrete examples of 2-3 projects in Web3 space that would benefit from using NFCS (part 4.1 - NFCS utility)


• RociFi allows 30% of all anonymous borrowers in DeFi to take loans with reduced collateral. Give examples of 1-2 strategies of how you would attract anonymous stablecoin borrowers to RociFi.