Marketing Lead

Youbi Capital is a global VC focusing on investing in disruptive Web3 innovations. Since 2017, Youbi has supported a stellar portfolio of projects, such as Avalanche, Polkadot, Algorand, Flow, YGG, Debank and Mask.

To be considered for this position you must have:

• Minimum 4 years of experience in Social Media (Facebook, LinkedIn and Twitter) and a minimum of 4 years experience with Community Platforms (Telegram, Discord), with a minimum of 2 of these years being within the crypto/blockchain space


• Expert-level strategy creation and idea conceptualization


• Demonstrated experience in managing and growing Web3 communities


• Demonstrated experience engaging with Web3 KOLs & influencers


• Excellent active listening skills


• Excellent copywriting skills


• Ability to deliver creative content


• Knowledge of wider Digital Marketing Funnel


• Excellent communication skills


• Analytical and reporting skills, including Data Studio and X/Twitter, Discord, and Telegram Analytics


• Candidate from all locations considered providing all experience criteria met.

Responsibilities:

• Manage and implement social media & community strategy to align with project goals Manage a portfolio of Web3 projects’ Socials & Community Strategies in collaboration with our Socials Lead.


• Prepare project-specific content calendars, catering to a range of content buckets, uses and gratifications.


• Generate, edit, publish and share engaging content daily across all Web3 community channels and platforms


• Perform research on current benchmark trends and audience preferences


• Set specific objectives and report on community growth metrics


• Engage and onboard KOLs, including pitching out to new KOL prospects


• Collaborate with other teams, like sales and community moderators to ensure brand consistency


• Suggest and implement new features to develop brand awareness & build engagement, such as promotions, airdrops and competitions


• Stay up-to-date with current technologies and trends in social media, design tools and applications