Marketing Manager APAC

BOB is looking for an APAC marketing wizard. This is our first APAC focused marketing hire as we look to increase our focus on an important region for both the Bitcoin & Ethereum communities.

The APAC Marketing Manager will support the head of marketing in the development and implementation of the APAC marketing strategy for BOB, including messaging, media, content and localisation approaches.

Priority markets are China, Hong-Kong, Taiwan, Korea and Japan. The head of marketing is based in the UAE and some timezone overlap will be required.

The ideal candidate will have a deep understanding of the Bitcoin and Ethereum communities in the APAC region, combined with experience in the full breadth of available marketing channels, in order to provide clear recommendations for increasing brand visibility and engagement in the region.

• Strategic planning: Support the head of marketing in the development of the global BOB marketing strategy, including the recommendation of specific strategies and tactics to effectively showcase BOB’s innovations, partnerships, and mission in the APAC region


• Market knowledge: Feed the BOB marketing machine with research, insights and trends from the blockchain industry and target audiences in our priority markets, enabling the development of marketing strategies and tactics that will resonate locally.


• Project management: Own the development and delivery of all APAC communications in all channels, from concept through to launch, on budget, engaging internal and external stakeholders as required.


• Collaboration: Work closely with the global marketing, social media, product and BD teams to ensure the delivery of a clear, accurate and cohesive brand message.


• Connections: Bring a comprehensive black book of local connections and contacts within the APAC region to support the * delivery of the marketing plan: PR, KOLs, translation, events, media, etc.


• Community growth & activation: Support the community team with the recruitment and management of regional community advocates or ambassadors, driving the continued growth and engagement of local BOB communities.


• Measurement and optimization: Track the performance of all APAC marketing activities against agreed KPIs, presenting recommendations for ongoing optimization and improvement of the strategy,

Requirements

• Experience: Minimum of 6+ years in advertising or marketing management, with a strong preference for the cryptocurrency or blockchain industry.


• Channel knowledge: Implementation experience in a wide range of media channels. This is a generalist role in a small team, so cross channel experience will be helpful.


• Crypto Savvy: Demonstrated knowledge of and passion for blockchain technology, cryptocurrencies, and the wider web3 universe. Candidates with demonstrated experience covering both the Bitcoin and Ethereum ecosystems will likely be favoured.


• Management: Experienced at working in cross-functional teams and building strong relationships with senior stakeholders. Proficient at managing and directing agencies and strategic vendors. Experience managing and keeping to budgets.


• Communication Mastery: Exceptional writing and verbal communication skills, with the ability to distil complex concepts down and present them clearly.


• Adaptability: Thrive in a fast-paced, startup environment, juggling multiple projects with meticulous attention to detail and a passion for making and meeting deadlines.


• Detail-orientation: Strategic, and proactive in identifying opportunities and solving problems.


• Fluency: English language fluency is a must for communicating with the global team. Additional language proficiency in the key markets will be a huge advantage, particularly Mandarin.

Benefits

• Research-oriented team


• Solve novel problems


• Stock options


• Remote working


• 30-day vacation


• Allowance for a co-working space


• Yearly retreat