Product Marketing Manager

IntellectEU is an international technology company focused on digital finance and emerging technologies. At IntellectEU we are on a mission to become the top-of-mind fintech company. We are committed to our people and believe in building a better future with the newest of the newest technologies. Giving young people and industry veterans a growing ground to play, launch ideas & work very closely with our clients. With our hands-on experience in both technical & capital markets, there’s no challenge that’s left untackled. Since 2006 we have been focused on financial messaging and integration, being a SWIFT service partner.

We’re seeking a strategic and execution-focused Product Marketing Manager to drive the growth of IntellectEU’s software Catalyst Blockchain Manager and Catalyst Package Manager. These two interconnected platforms form the foundation of our Catalyst Framework: one provides orchestration for blockchain infrastructure; the other serves as an application registry for publishing, distributing, and deploying composable modules and smart contract packages.

The ideal candidate will have a strong background in blockchain and crypto, with a preference for those experienced in cryptocurrency, blockchain protocols, or digital asset ecosystems. You’ll work cross-functionally with Product, Engineering, and Sales teams to shape product narratives, generate demand, and ensure consistent positioning across all channels.

Responsibilities

• Create and continuously refine differentiated messaging that translates technical features into business value for both enterprise buyers and developers, adapting to market trends, customer feedback, competitive shifts, and the product roadmap.


• Create a vision to promote the go-to-market strategy and execution for product updates and ecosystem announcements across platforms.


• Prepare collateral, content, and merchandise resources.


• Coordinate product presence at events through demos, panels, and activations.


• Improve and manage the product website (using Webflow) to ensure the website reflects IntellectEU brand, vision, and thought leadership.


• Identify and promote high‑value, real‑world use cases running on Catalyst; partner with customers to develop case studies and ROI narratives.


• Grow the Catalyst Package Manager ecosystem by attracting developers to list apps and modules. Contribute to the growth and strategy development of Catalyst Package Manager, recommending improvements aligned with market needs.


• Measure product marketing impact through KPIs like listings, adoption rates, engagement, and feedback for Catalyst Package Manager.


• Track competitors, protocols, and ecosystem shifts; maintain battlecards and win‑loss insights; support cross‑marketing with clients and network partners.


• Collect and share structured feedback from buyers and developers through sessions, interviews, surveys, and experiments, both internally and with external participants

Requirements:

Must have

• Strong English communication skills (speaking and writing)


• 3+ years of experience in product marketing.


• Proven success in marketing of B2B or B2D products, running end-to-end GTM campaigns.


• Experience building product marketing from scratch


• Solid grasp of crypto and blockchain technologies


• Understanding of developer ecosystems, DLT platforms, DeFi ecosystem & digital assets.


• Strong content creation skills (writing, visuals, storytelling).


• Comfortable collaborating cross-functionally with engineers, designers, PMs, and executives


• Apply strategic thinking in daily work and decision-making


• Guide and influence teams toward long-term objectives


• Curious, data-driven, and relentlessly proactive

Nice to have

• Experience with Product Marketing in crypto, SaaS, marketplaces or blockchain infrastructure.


• Familiarity with the Canton network, smart contract platforms, or enterprise crypto use cases.

We guarantee:

• International experience in a stable company: the company has offices in Antwerp, Lisbon, Krakow Kyiv, New York and operates on the market for over 15 years.


• Passionate team in an innovative casual, positive, and open work environment ready to meet your new ideas.


• Great opportunities for personal and professional development as well as the chance to change the way the business works in the financial world.


• Work where you’re most productive: remote, in-office, or hybrid options available.