Head of Marketing

Head of Marketing - Ducat Protocol (Bitcoin-Native L1 Stablecoin)

About Ducat Protocol:

Ducat Protocol is pioneering the first decentralised stablecoin native to Bitcoin’s L1, leveraging BTC programmability and Ordinals Inscriptions. Our flagship stablecoin, UNIT, is over-collateralized by 150% BTC, offering on-chain leverage while ensuring self-custodial security. More about us.

Role Overview:

We’re seeking a visionary Head of Marketing to lead our efforts in driving adoption and brand recognition for Ducat Protocol and UNIT Stablecoin. You’ll help build a dynamic team, craft data-driven strategies, and collaborate cross-departmentally to ensure Ducat Protocol’s growth within Bitcoin DeFi and the broader crypto ecosystem.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance protocol adoption and community engagement.


• Help build and mentor a team of marketing professionals to achieve aligned OKRs and KPIs.


• Collaborate closely with product and technical teams to translate complex concepts into impactful campaigns.


• Analyze market trends and competitor activities to refine our marketing playbook.


• Manage the marketing budget with a focus on maximising ROI.


• Attend crypto conferences.


• Host events in real life and on Twitter Spaces.

Requirements:

• 3+ years in marketing leadership, with at least 2 years in crypto (DeFi preferred).


• A passion for Bitcoin DeFi, Ordinals, and Runes.


• Deep understanding of Bitcoin, DeFi, and the broader crypto landscape.


• Proven track record in creating and executing successful marketing campaigns.


• Strong communication skills and the ability to convey technical concepts to diverse audiences.

Compensation:

• Competitive salary: $70,000 per year.


• Meaningful token options in DUCAT, with growth potential.

Info:

• Remote.


• Full-time.

Apply:

Interested candidates should DM me directly on Telegram with their CV, Twitter, and LinkedIn profiles if available: https://t.me/dav1dbtc.