Job description
How you are going to make an impact
- Implement strategic plans aiming at expanding crypto market presence and ensuring optimal performance across various categories such as campaigns, marketing, and growth activities.
- Owning a comprehensive 360 marketing strategy, leading to the increase in leads through a combination of online and offline channels, including digital ads, SEO, content, KOL collaborations, and offline events.
- Safeguard the brand and messaging, ensuring the consistency of product messages to match effectively with the target audience.
- Lead initiatives for crypto growth by collaborating with cross-functional teams, including data, products, and external partners, to generate innovative ideas and conduct analyses for business growth.
- This entails areas such as user growth, performance enhancement, user experience, and the introduction of new product features. Coordinate closely with cross-functional teams to implement initiatives and projects.
- Demonstrate strategic thinking and swift execution in identifying market trends, opportunities, and potential risks, tailoring strategies accordingly to ensure sustained success.
Discover your Fit
- 6+ years of proven experience in business development, growth or marketing functions in crypto
- Experience in leading a team
- Project management skills, ability to lead 360 marketing strategy for a crypto product