Head of Operations (Web3 DEX)

We are looking for a strategic and data-driven Head of Operations to lead and scale the operational engine behind our decentralized exchange (DEX). This role will focus on user growth, product optimization, and cross-functional team coordination to ensure sustainable ecosystem development and competitive market positioning.

Key Responsibilities:

Strategic Growth & User Acquisition

• Design and execute high-level user growth strategies across different market segments (retail, whales, market makers).


• Identify and scale scalable acquisition channels: incentives, liquidity programs, referral systems, partner integrations.


• Analyze on-chain/off-chain user behavior to segment and personalize growth efforts.


• Build frameworks for user lifecycle management: activation → retention → engagement → monetization.

Product & Experience Optimization

• Work closely with the product and dev teams to iterate product features based on user needs and market feedback.


• Prioritize user experience improvements with clear OKRs and usage data.


• Establish mechanisms to gather, structure, and interpret user feedback (power users, DAO communities, whales).


• Drive continuous refinement of liquidity, UX, and trading flow efficiency.

Cross-functional Management

• Coordinate between BD, Product, Marketing, and Community teams to ensure alignment on growth goals.


• Lead internal weekly ops review and establish clear reporting structure for KPIs.

Data & Performance Management

• Own growth dashboards (TVL, active traders, retention, volume per cohort, CAC, CLV).


• Set up feedback loops using tools like Dune, Flipside, Google Analytics, Notion, and internal dashboards.


• Translate insights into actionable business recommendations for leadership and product teams.

Qualifications:

• 3+ years in growth/ops leadership roles in Web3, fintech, or tech startups.


• Proven success managing user acquisition and product iteration in DeFi or trading-related platforms.


• Deep understanding of DEX design, tokenomics, liquidity dynamics, and user behavior in crypto.


• Experience managing teams or cross-functional collaboration.


• Strong analytical thinking, OKR mindset, and executional discipline.


• Fluent in English; Mandarin a plus.

What We Offer:

• Flexible Location: Base in Kuala Lumpur or Hong Kong preferred, but we embrace remote flexibility and global collaboration.


• Work Autonomy: Results-driven culture — no micromanagement, full ownership of strategy and execution.


• Leadership Impact: Direct influence on the company’s growth path in a high-potential Web3 and DeFi ecosystem.


• Flexible Travel Opportunities: Participate in global Web3 events and conferences — Vietnam, Singapore, Dubai, ETH global summits and more.


• Founder-Level Exposure: Work closely with visionary founders and gain insights into strategy, tokenomics, and product innovation.


• Build from 0 to 1: Be part of an agile team building real impact products, not just maintaining legacy systems.


• Continuous Learning: Access to Web3 upskilling resources, research networks, and industry mentors.