Product Marketing Manager (Crypto Exchange Campaigns)

We’re looking for a Marketing Loyalty Manager to take charge of our user rewards and retention campaigns. From signup bonuses to trading competitions and VIP loyalty programs, you’ll own the entire campaign lifecycle from concept to KPIs.

Responsibilities:

• Ideate, structure, and manage marketing campaigns for user acquisition and loyalty


• Work with product/engineering to implement and QA promotions


• Define campaign KPIs (retention, engagement, ROI, etc.)


• Launch and monitor campaigns (e.g., welcome bonuses, giveaways, trading challenges, VIP programmes, etc)


• Optimize performance and propose improvements


• Benchmark against competitors (crypto exchanges or fintech apps)

Requirements:

• 3+ years of experience in loyalty/retention marketing in crypto, banking, or mobile app ecosystems


• Strong project management and stakeholder coordination skills


• Ability to take a campaign from idea to execution


• Analytical and KPI-driven

Bonus: experience working with IT/product teams on backend logic of campaigns