Marketing Lead

About GFX Labs & Oku

Oku is the future of trading onchain. In September, the Uniswap Foundation awarded GFX Labs a $1.6m grant to build a Uniswap v3 interface with the features and quality user experience of a traditional exchange but with the mandate to remain onchain. Oku has features such as order books, price charts, volume charts, live trading history, limit orders, a best-in-class swap interface, user order history, Uniswap v3 analytics, multichain support, and many more features.

Oku has the underlying liquidity of Uniswap v3, a high-quality frontend akin to Binance without having to burden of onboarding users, custodying assets, and the other responsibilities of a traditional exchange. It also has the benefits of supporting any market on the underlying protocol and the ability to tap into the composability of other DeFi protocols. While most people think of crypto exchanges as Binance and Coinbase, an untapped domain exist for a DeFi option to rival the industry giants by leveraging DeFi’s complete offering. We plan to grow Oku into one of the best crypto exchanges.

Why work at GFX?

• Any firm can pay a high salary and offer good incentives (as will we), but most can’t offer interesting, challenging, and rewarding work.


• We have something to prove. Our team is young and hungry. We like to move fast and make things. We know when to double down and when to cut our losses. We are going to make mistakes, and we are going to build a better product because of them. We don’t micromanage or have a huge team of product managers. We want self-self starters who take charge and solve problems.


• We don’t care if you went to school, what grades you got, or your age. Show us what you have built, what problems you have solved, and what skills you have.

About the role:

As the Marketing Lead at GFX Labs, you’ll be in charge of marketing Oku. We have a killer product and a killer development team. We need someone who can spread the word and get users engaged.

You might be great for this role if you have:

• 3+ years of experience in marketing. With at least 1 year of experience in a management role.


• Attention to detail with excellent organizational and communication skills.


• Thrive in an environment where you have significant independence.


• You’ve worked for a crypto company previously.


• Experience working with a substantial marketing budget.


• You are proactive and driven by curiosity.


• High energy, strong work ethic, with disciplined execution skills.


• High business acumen and strong analytical ability coupled with empathy and collaboration skills.


• Experience building from the ground up.

Primary responsibilities:

• Own all external communications end to end to tell Oku’s story effectively.


• Lead digital & growth marketing efforts for Oku.


• Manage events and marketing partnerships.


• Coordinate, edit, and publish blog posts, tweets, and articles, leveraging internal team technical expertise.


• Drive content strategies, development, and execution to build brand awareness and amplification of both short-term and long-term marketing initiatives.


• A passion for data and analytics and the ability to identify different growth opportunities and create data-driven marketing plans to meet them.


• Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, etc.


• Develop and manage paid advertising campaigns across various channels, including social media, search, and display.


• Stay up-to-date on industry trends and emerging technologies to ensure our digital marketing strategies remain competitive.

Bonus:

• Experience implementing integrated marketing ROI dashboards using data visualization tools like Tableau, Datorama, Domo, etc.


• Experience with the Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and Looker Studio


• Familiarity with Webflow and/or Figma.

Benefits:

• $100k-$175k


• Stock options


• Full medical, dental, and vision


• Flexible vacation policy

We’re headquartered in Chicago, and thus we are primarily looking for team members to be in Chicago.