Web 3.0 Content Strategist

Position Overview

We’re searching for a talented Content Strategist to join Decommerce, playing a pivotal role in communicating our manifesto and values to the world. With seamless integrations to Salesforce, Shopify, and other e-commerce tech stacks, Decommerce is the turnkey whitelabel community solution that enables brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps.

Decommerce offers a suite of innovative software products designed to empower brands in harnessing the full potential of their community’s first-party data and enhancing the on-site experience.

Our Growth Engine provides dynamic tools to drive lead generation through gamified landing pages and marketing campaigns such as sweepstakes, giveaways, and product launch sign-ups, ensuring heightened engagement and conversion rates.

With our Community Software, brands can cultivate their own social media ecosystem directly on their website, fostering deeper connections with customers while reaping benefits like improved customer support, enhanced search rankings, and accelerated product ideation.

Additionally, our Gamified Reward Program incentivizes community participation, encouraging users to actively engage with your brand and boosting loyalty through rewards such as badges (NFTs), discounts, XP points, and even crypto incentives.

These products collectively lower customer acquisition costs, amplify organic traffic, and foster repeat purchases, positioning brands for sustained growth and success in the digital world.

Our Ideal Customer Profile (ICP) are founders of 8-digit plus DTC brands and leading executives in the e-commerce space. Our extended audience are marketing, innovation, and tech professionals in the intersection of tech, web3, community, and brands.

Our main communication channels are LinkedIn, X, our newsletter, diverse online communities, and further channels you will develop.

As the guardian of our narrative, your task is to craft compelling content that resonates with our ICP, driving a constant flow of relevant leads. Your value-adding edutainment expertise, coupled with copywriting finesse, will be our secret weapons to captivate audiences and make Decommerce the go-to brand in our niche.

Responsibilities

• Craft compelling content in various formats (copy, image, video, audio) that seamlessly blends valuable insights with engaging and entertaining elements.


• Develop and align content strategy with the goal of attracting and providing real value to our ICP.


• Develop and maintain a consistent tone of voice across all communication channels, ensuring alignment with Decommerce’s vision and values.


• Act as the storyteller, weaving narratives that resonate with our founders’ vision and connect with the ICP.


• Collaborate with the marketing and sales team to create engaging campaigns that drive awareness and participation in the Decommerce movement.


• Ensure campaigns are tailored to add value and entertain while generating leads within our ICP.


• Build and nurture relationships with media outlets, influencers, social networks, and partners to amplify our message and expand our reach within the ICP.


• Stay abreast of industry trends, news, and conversations, identifying opportunities for Decommerce to contribute thought leadership and engage with the community.


• Monitor and analyze the performance of communication efforts, adjusting strategies to optimize impact and resonance specifically within the ICP.

Qualifications

• Proven experience as a Copywriter/Publicist with a strong portfolio showcasing the ability to convey complex ideas to the ICP in a compelling manner.


• Exceptional writing, editing, and storytelling skills with a keen understanding of the Decommerce manifesto and its implications.


• Results-oriented with a clear focus on the main goal – generating relevant leads within the ICP.


• Experience in developing and executing communication strategies across various platforms, tailored to the ICP.


• Familiarity with decentralized technologies, blockchain, and a passion for advocating genuine connections within the digital space.


• Strong interpersonal skills to collaborate effectively with cross-functional teams.


• Creative mindset, thinking outside the box to bring innovative ideas that contribute to the ICP-focused content strategy.


• Native English speaker with a diverse vocabulary and strong command of grammar and style.

Join us in Shaping the Future

If you are a wordsmith with a passion for decentralization, genuine connections, and shaping a better future for humanity, we invite you to be part of the Decommerce movement. Together, let’s build a decentralized world where the power of communities prevails, and authentic connections thrive. Embrace the challenge, seize the opportunity, and join us on this extraordinary journey. If you think you’re a good fit for this job, please send your resume and cover letter to talal.ahmed@decommerce.com.

Decommerce is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences. Salary ranges between 30-38K GBP (CAD $42K-60K).