Community Marketing Specialist

WILDCOIN leverages AI and Web3 to transform the pet care experience. We believe digital identity is the key to unlocking a better future for pets and their people. Our goal is to become the first choice in pet identification for the pet care industry.

What You’ll Be Part Of

More than 6 million pets enter U.S. animal shelters every year. Of this number, only about 65% are adopted, and roughly 15% are euthanized. Pet abandonment is a serious problem, and multiple studies show that a primary factor in this decision is the owner’s inability to afford veterinary care.

WILDCOIN is working to alleviate this situation by providing technology that empowers pet owners to build healthy habits that prevent serious health issues and increase their pets’ lifespans. Advances in AI and blockchain technologies open up a previously untapped possibility for pet owners to register their pets, track their medical records, and manage their care.

While microchips have been around for years, statistically, only about 28% of incoming dogs and 9% of incoming cats have microchips. Many of those who are microchipped have functionality problems that prevent them from being read by shelters.

Our technology is built on Optimism, a fast and affordable layer 2 network connected to ethereum. Our team has previously been directly involved with major layer 2 network development, including Plasma Network, a layer 2 scaling platform.

What You’ll Be Responsible For

We seek a passionate and experienced Community Marketing Specialist to lead our efforts in nurturing and expanding our global community.

As the Community Marketing Specialist, you report directly to the founders and will play a pivotal role in building a thriving, inclusive, and active community of crypto enthusiasts interested in leveraging Web3 and AI to improve the pet ownership experience. Work with the founders to foster a strong sense of community, facilitate discussions, and drive engagement across various platforms, including creating an engagement plan for our growing communities on platforms such as X and Telegram.

What you’ll work on:

• Community Management: Overseeing the day-to-day management of the community, including monitoring discussions, addressing inquiries, and resolving issues promptly and efficiently. Ensure a positive user experience and maintain a respectful and inclusive community atmosphere. Demonstrating ability to follow clear objectives, KPIs, and action plans set forth by the Director of Community to measure the success of community engagement efforts.


• Community Engagement Plan: Executing an engagement plan for our community to ensure active participation, vibrant discussions, and a strong sense of belonging among community members.


• Content Creation and Curation Support: Collaborating with the founders to identify partners, capture content, and collaborate with the product team to develop compelling and relevant content that resonates with the community. Support overall curation and promote user-generated content to encourage active participation and community contributions.


• Event Planning and Execution: Working closely with the founders to plan and execute community events, both virtual and physical, that align with the community’s interests and needs. Ensure events are engaging, well-coordinated, and successful.


• Community Growth and Advocacy: Implementing strategies to attract and onboard new developers to the community. Foster relationships with key influencers, partners, and industry stakeholders to advocate for the community and drive collaboration opportunities.


• Data Analysis and Reporting: Utilizing analytics tools, such as CommonRoom, to measure the effectiveness of community engagement initiatives. Provide regular reports and insights to leadership on community growth, engagement trends, and areas for improvement.

What We Value

• Flexibility: We are a small team that moves fast. We need people who can get things done quickly and efficiently. We don’t have everything figured out, and we’re looking for you to help us do that.


• Integrity: Working in a startup is not perfect. People make mistakes. When we make mistakes, we own up to them, devise a plan for moving forward, and move on. We do not tolerate finger-pointing or blamestorming.


• Courage: We are a geographically dispersed team operating at the bleeding edge of technology. That means we sometimes have to make decisions that put us in uncomfortable positions. Our team members must be courageous enough to decide, commit, and move forward.


• Open-Minded: We often run into tough problems, and that means we need to throw wild ideas thrown around. Being open to feedback, ideas, and possibilities is what we’re looking for.

What you’ll bring to WILDCOIN:

• Proven Experience: 4+ years of experience with 2+ years of experience in community management or engagement roles in cryptocurrency or blockchain. Demonstrated success in building and growing vibrant online communities.


• Passion for Cryptocurrency and Blockchain: A deep interest and understanding of the crypto space, digital currencies, and decentralized finance. Knowledge of ethereum and its applications is a strong plus.


• Excellent Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively engage and interact with community members.


• Analytical Mindset: Proficiency in data analysis, able to leverage insights to inform decision-making and optimize community engagement strategies.


• Global Perspective: Experience in engaging with a diverse, international audience. Cultural sensitivity and adaptability to cater to the needs of a global community.


• English language is required.

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.