Web3 Growth Marketing Manager
Who is Serotonin
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences. Serotonin offers competitive market compensation and a remote work environment.
About the role
Serotonin is in search of a hands-on Growth Marketing Manager to join our team, collaborating closely with our Director of Growth Marketing. The ideal candidate will bring a keen enthusiasm for constructing tailored growth systems to meet client OKRs, fast and accurate campaign implementation, and exemplary organizational and communication skills.
While strategic thinking is valued, a primary focus of this role is tactical execution—bringing growth plans to fruition through exceptional organizational and communication skills. This position offers a unique opportunity to collaborate with both emerging and established Web3 companies in the development and execution of high-impact growth initiatives.
What you’ll be doing
- Spearhead global demand generation programs, consistently updating stakeholders on initiatives, milestones, and outcomes.
- Collaborate intensively with the Client Services team and the Director of Growth to standardize growth marketing methodologies across various clients.
- Implement and manage a KPI tracking and reporting framework.
- Design and implement growth campaigns aligned with client-specific OKRs.
- Actively relay performance metrics and obstacles to clients, client leads, or internal team members as required.
- Engage collaboratively with other marketing departments, including Content, PR, Events, Community, Social, and Client Services.
- Evaluate growth effectiveness using multiple analytics tools, and adapt strategies based on insights gained.
- Stay current with emerging trends and updates within the Web3 ecosystem.
- Maintain a solid grasp of growth strategies deployed by other tech and product teams.
- 3-5 years experience working in growth or marketing analytics
- Proven track record executing successful growth deliverables for a variety of audiences.
- Heavy experience with growth and analytics tools, including some or all of the following: Google Analytics, Google Tag Manager, Segment, Google Ads, Facebook Ads Manager, Twitter Ads, SEMRush, Ahrefs, Hubspot, Mailchimp, Asana.
- Has managed programmatic ad campaigns to client OKRs.
- Exceptional verbal, written, and analytical skills.
- Prioritizes tactics first, strategy second. This person will be the Director of Growth Marketing’s right hand person.
- A knack for grasping concepts and products quickly.
- Experience creating case studies.
- Heavy experience with blockchain/Web3 or fintech.
- [Bonus: You have lived off of crypto for any point of your life, or you’ve materially contributed to a DAO]
- A desire and ability to thrive in a fast-paced environment with impeccable organizational skills.
- Ability to prioritize resources and manage multiple clients/projects simultaneously.
- Experience in working with a global team is preferred.
- Experience working at a performance marketing agency and high comfort working across accounts is preferred.
- Competitive Salary
- Health Insurance - (US Only)
- 401(k) - (US Only)
- Remote Work Environment