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Chief Marketing Officer

Apr 5
$50K – $96K, 0.2% – 0.5%
Fully Remote

Rover is building liquid staking for the Botanix Ecosystem, which is a fully decentralized EVM on Bitcoin. Rover is backed by leading Web3 VC’s. We are searching for our Chief Marketing Officer, who will be responsible for defining and implementing to drive significant adoption and growth for the product we are building. You will spearhead various marketing initiatives, brand marketing and communications, community and external public relations, and various facets of product marketing.


  • Development and oversight of a cohesive marketing plan for Eastern and Western market to increase adoption of our product across multiple content channels

  • Lead the Community and Social Media initiatives and campaigns

  • Create Content and Communications calendar for internal use (blog, website, community), and external channels and submissions, including white papers, reports, articles, scripts, byline/contributed content, speaking opportunities, and awards (This includes familiarity with publishing content on Twitter, Discord, GitBook, and Blog)

  • Lead and direct Influencer marketing with KOL’s

  • Partner with Community Managers to align content, PR, and social media efforts

  • Plan and produce thought leadership with the founders, press, and partner engagement events including AMA’s and Interviews

  • Develop proactive short and long-form content, communications, and PR strategies and initiatives, and coordinate execution with internal team and external partners

The ideal candidate has:

  • 5+ years of experience in marketing with proven experience working in blockchain

  • Fluent and Bilingual in both Chinese and English is mandatory

  • Experience in and strong market knowledge of the blockchain & crypto industry

  • Collaborate with Operations on various marketing & communications efforts

  • Develop and maintain relationships with ecosystem partners

  • Management of social media (twitter and discord), public communications, and content calendar

  • A mix of experience in early stage start-up and more established companies

  • Excellent communication and writing skills


  • Location: Remote (Based in Hong Kong or Singapore)

  • Job Type: Full Time

  • Compensation: Up to .5% of the token supply (vested over 2 years)

  • Salary: Up to $8,000 per month