Head of Marketing

Who we are

Glow is an ecosystem of Web3 Terra dApps targeting the mainstream adoption of UST. The first projects within the Glow Ecosystem are Glow Lotto, a prize-linked savings account and Glow Creators, social money reimagined.

The Glow Token (GLOW) is Glow Protocol’s governance token. GLOW is designed to capture a portion of the yield collected by Glow dApps, allowing its value to scale linearly with Glow’s assets under management (AUM). Glow distributes protocol fees and future project airdrops to GLOW stakers pro-rata to their stake, benefitting long-term stakers as adoption of Glow increases.

We see Glow as a blank canvas to work with a great team building and experimenting with DeFi legos and web3 concepts. If working on 0 to 1 projects excites you, come join us!

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We are looking for:

We are looking for a crypto-savvy Head of Marketing to plan and execute strategy for Glow Creators. This role directly liaises with the CEO and the project CTO. You would coordinate a team of currently 6 people.

Prerequisites:

• Deep understanding in digital marketing strategy


• You have worked with influencers, creators and are excited about what web3 can bring to the table for them.


• You understand how to build audiences and product-market (ideally) in crypto


• You are a leader; cross functional teams, spearheading collaboration and making tough decisions does not scare you.


• You are actively involved with crypto communities (Discord, Twitter)

You are a great fit for this job if you:

• Have used Terra dApps in the past


• Have working knowledge of DeFi


• Have strong expertise in all key areas of marketing


• You are excited about the creator economy and helping us integrate further into DeFi

You are one of us if:

• You are autonomous and ownership is important to you


• You are comfortable with navigating ambiguity and shifting priorities


• You have exceptional communication skills


• You’re a rapid problem solver

Responsibilities

We’ve got a lot of things to take care of and you’ll have free reign over a lot of your tasks. Autonomy and self-starting is key, but here are the types of things you’d be responsible for:

• Spearheading 360° marketing campaigns


• Planning and executing content creation that’s shareable cross-channel


• Owning product marketing strategy

Why Join Glow’s Team?

Be part of a lasting, web3 focused team - Glow is part of Elevenyellow, a creative venture studio that has been operating for 10 years and has been building in the crypto space for 5.

• Work remotely - we help you with a coworking budget and/or setting up your home office.


• Take vacation - unlimited paid time off


• Annual Retreats - we’ve met up all over Europe and islands across South East Asia. All in good fun. Our last retreat was at a rural co-living for 2 weeks.


• We’re a laid back bunch - Our company ethos is what we value the most. Life is all about enjoyment, and work should be too. We’re all laid back and understand the human side of work and play.

More perks & benefits:

• Competitive Salary with a combination of fiat + tokens


• Health Insurance Coverage


• Self Improvement Budget


• Gym Membership

How to apply:

1. Send an email to enter@elevenyellow.com


2. Title your email “Head of Marketing - Glow”


3. Mention why you think you’re one of us


4. Add your portfolio / things that really define your work

Applications that don’t follow these instructions won’t be reviewed.

We believe applications should be human and conversational. While we’d like to see some form of CV / cover letter, we’d mostly appreciate it if you told us who you were and what you wanted to do in life, both personally and professionally.

Of course, please only disclose what you’re comfortable with. And not to forget! We’re an equal opportunity employer and we encourage everyone to apply. We respect genders, ethnicities, boundaries, friendships, and the human aspect of work.

Looking forward to speaking with you!