Head of Marketing (DeFi)

About Factor:

Factor stands at the forefront of DeFi innovation, offering advanced middleware solutions that are reshaping decentralized finance. Our platform serves as a non-custodial asset liquidity management hub with an intuitive, no-code interface. Factor is committed to pioneering novel yield protocols and streamlining user experiences, leading the charge towards a more efficient, inclusive, and potential-rich DeFi future.

Official Links:

• Website


• Docs


• Twitter

Role:

Seeking a dynamic Head of Marketing with excellent DeFi knowledge, insight and experience. Your role will be pivotal in telling our product’s story to the market, crafting and implementing Factor’s marketing strategy, boosting brand visibility, and promoting our cutting-edge middleware solutions globally.

Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with Factor’s vision, goals, and targets.


• Collaborate closely with the Product and Engineering teams to conceptualize and roll out effective go-to-market strategies for new offerings, ensuring impactful product and feature launches.


• Analyze market trends and insights, competition, and customer behavior to identify new marketing/growth opportunities.


• Utilize data-driven insights to measure performance, identify bottlenecks, and refine/optimize growth strategies as needed.


• Develop a content marketing strategy and lead branding, content, digital marketing, and PR that engages our target audience.


• Oversee the creation and implementation of brand guidelines across all marketing efforts.


• Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives.


• Lead, grow, and mentor a high-performing marketing team, encouraging creativity and growth.


• Represent Factor in industry events, enhancing brand and networking thereby positioning Factor as an industry thought leader.


• Identify and establish strategic partnerships to facilitate business growth and market penetration.

Requirements:

• Extensive senior marketing experience, preferably in DeFi


• Profound knowledge of marketing strategies and DeFi ecosystem.


• Excellent leadership, communication, and storytelling skills.


• Expertise in web3-native marketing and content strategy.


• Capacity to lead in a fast-paced, remote setting.


• Deep passion for DeFi’s transformative potential in global finance.

What We Offer:

• A leadership role at the DeFi innovation forefront.


• Competitive compensation (with significant upside to the success of the project) and remote work flexibility.


• Opportunities for continuous learning and development.


• Being part of a passionate team shaping DeFi’s future.