Senior Social Media Manager

About us:

Avara builds innovative products leveraging blockchain technologies. Avara’s suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Avara’s vision is to build a people-powered internet that benefits all.

Our culture:

Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world.

About the role:

We are in search of an experienced Senior Social Media Manager to strategize, expand, and oversee our social media presence. This pivotal role demands a highly collaborative approach, working in synergy with our Marketing, Design, and Product teams to launch captivating and innovative social campaigns. The role involves everything from creating original content to community management, making it a crucial component of our Marketing team.

The ideal candidate will be a seasoned social media expert, well-versed in the latest trends and analytics platforms within the Web3 landscape, and a proactive, independent initiator. This role reports directly to the Head of Ecosystems and comes with relocation support.

How you can make an impact:

• Support the Head of Ecosystems and Marketing Director in crafting and implementing comprehensive social media strategies and policies.


• Manage our social media profiles daily for multiple products.


• Research, develop, execute, and refine a robust social media plan across multiple platforms to enhance reach and engagement.


• Take charge of our social media content calendar, ensuring a streamlined approval process for all public-facing content.


• Craft and distribute engaging content tailored for platforms like Twitter.


• Plan and coordinate content, copy, and posting schedules.


• Collaborate with internal design teams and external partners to produce unique content and other social-first initiatives.


• Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.


• Build and maintain strong community relationships.


• Keep abreast of current trends and competitor analysis, and leverage them to enhance social engagement.


• Actively manage direct messages and tags, and engage with our audience in real-time.


• Analyze and report on campaign performance, engagement metrics, and more.


• Educate our team on social media best practices and ensure they are equipped to represent our brand effectively.

Let’s connect if:

• Bachelor’s degree in Marketing, Business, or a related field.


• 4+ years proven experience in business development at a tech company, with at least 2 years experience in Web3, blockchain, or cryptocurrency industry.


• Strong understanding of web3 including decentralized finance, social, and the wallets space.


• Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.


• Experience in developing and executing social strategies, with a track record of driving social growth and community engagement.


• Creative thinker with the ability to identify opportunities for innovation within the web3 space.


• Proficiency in social marketing tools and platforms, analytics, and community management.


• Content creation and storytelling.


• Adaptability and ability to thrive in a fast-paced environment.

Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to the companies!

Equal opportunity statement:

Avara celebrates diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you at Avara.

As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.