Head of Content

Gelato is an enterprise-grade Rollup as a Service Platform that helps you Build scalable, blazing-fast, custom enterprise-grade Rollups with Gelato’s powerful Native Web3 Modules. Today, over 50 projects rely on our Rollup Platform processing over 4.5M daily txs & securing over $600M in TVL. We are proud to build with amazing teams such asK raken’s Ink, Fox News, Reya, Lisk & Open Campus to bring millions of users onchain.

Our team is incredibly passionate and dedicated to bridging the gap between what blockchain currently is and what it has the potential to be. We are committed to fostering a work environment that encourages innovation, new ideas, collaboration, research, and in-depth discussions.

The Role

As the Head of Content, you will create technical content that helps to position Gelato as the de facto Rollup Platform for developers, institutions, and creators.

What you’ll accomplish:

• Strategize and execute Gelato’s narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Gelato at no1 RaaS.


• Create content that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders


• Continually analyzing digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan.


• Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships


• Live and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective

Requirements

Our ideal candidate has:

• 3+ years experience in leading content or marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi


• Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes


• Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with deep understanding of social media platforms, especially Twitter, Discord and YouTube


• Experience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools.


• Exceptional communication and collaboration skills


• Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Gelato

This position carries significant leadership responsibilities, we seek a candidate capable of assuming ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.

Benefits

• Fully remote team, with team members in Zug, Paris, New York, London, Singapore, and many other cool places. We highly value having availability overlapping with (CET) working hours to enhance collaboration with the core team.


• Competitive package with a generous token package. Get a share of the network token and be able to participate in the Gelato DAO


• Chance to participate in shaping the future of web3 by working together with the biggest projects in this space that use Gelato such as Optimism, Polygon, Arbitrum, Celestia and Eigenlayer


• World-class Investors - We are backed by the community, including industry-leading experts such as Dragonfly, ParaFi, Nascent, IDEO, IOSG and Galaxy Digital