Head of Marketing

We are hiring a Head of Marketing to help us position Interlay as the go-to Bitcoin builders platform. As Head of Marketing, you will create our marketing strategy and execute it together with a growing marketing team. You will communicate Interlay’s vision to millions of Bitcoin holders and the exponentially growing web3 developer ecosystem. Your ultimate goal is to build on Interlay’s technological advantage and good reputation to create the strongest brand in the Bitcoin ecosystem - Bitcoin’s answer to Ethereum and L2s.

You are the perfect candidate if you have a successful track record in (growth) marketing roles in (blockchain and/or fintech) start-ups. You know how to stand out from the crowd and activate communities, building up and maintaining momentum. You thrive in fast execution while retaining high communication standards, and leveraging tools to measure and react to market sentiment.

What you will do

• Define the overall marketing strategy, make sure it is executed (both yourself and by the team) and work with bd/dev to align project goals and values


• Work with the founders to create a compelling story/narrative around Interlay’s vision and approach to achieving Bitcoin mass adoption


• Create a content pipeline, ensuring coverage of partnerships, product launches, etc. and overall consistent communication of our progress


• Set overall marketing budget together with strategy and operations, determine the budget for each project and ensure this budget is met


• Manage projects across marketing to ensure they are prioritized, on track, and delivered on time


• Monitor market trends, research markets, user insights and competitors’ activities and incorporate these into an overall marketing strategy


• Analyze and track marketing performance

Requirements

• Experience in a senior marketing role, ideally with a community-driven fintech startup and/or blockchain project


• Proven ability to develop and execute marketing strategies


• Analytical and data-driven approach to building and nurturing technical communities


• Firm grasp of all aspects of marketing


• Excellent understanding of go to market strategies for a blockchain project


• Comfortable prioritizing in a fast changing environment


• You have an interest in the emerging DeFi space


• Excellent English communication skills


• Experience working in a fast-growing early-stage marketing team

About us

We are an early-stage blockchain startup, envisioning a future anyone can use any digital asset on any blockchain, trustless and without limitations. Our flagship product is interBTC - a 1:1 Bitcoin-backed asset, collateralized, interoperable, and censorship-resistant. interBTC enables everyone to invest, earn and pay with BTC on any blockchain, realizing the true free nature of Bitcoin and decentralized finance.

We are a team of 20 (and growing), distributed globally across Europe (primary time zone), North America, and Asia.

We live decentralization and transparency. We’re 100% remote, all our code is open source, our products are community-owned and backed by top-tier research. We are dedicated contributors to advancing Bitcoin & blockchain tech since 2015 and believe in the potential of a community-owned financial system, through hype and FUD.

Benefits

• Research-oriented team


• Solve novel problems


• Stock options


• Remote working


• 30-day vacation


• Allowance for a co-working space


• Yearly retreat