Marketing Manager

Interlay is a modular, programmable layer between Bitcoin and the multi-chain ecosystem that unlocks novel decentralised and DeFi use cases for BTC. Interlay is looking to hire a Marketing Manager to join the team. This is a full-time position that can be done remotely anywhere.

What you will do

• Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs


• Optimise design, iterate, and execute marketing campaigns


• Grow the website traffic, optimise conversions and enable digital growth


• Contribute to creating social media content, marketing collateral, blog posts, and newsletters


• Oversee and manage user acquisition campaigns – branding, content marketing, retargeting - to reach, engage, grow and acquire potential customers with a strong focus on associated KPIs


• Coordinate the creation of necessary creatives and other marketing collaterals with in-house teams or 3rd party vendors in a timely fashion


• Perform any ad-hoc marketing-related duties as assigned by the supervisor

Requirements

• Ability to plan, create, execute and follow up on marketing campaigns


• Ability to work and collaborate remotely.


• Organised and self-driving


• Excellent verbal and written communication skills, ability to adapt strategic messaging across channels to drive action.


• Ability to meet deadlines with minimal supervision


• Good time management and planning skills

Nice to have

• Experience in developing and deploying SEO-optimised content campaigns across Web3 social media channels


• Proven track record of driving successful growth campaigns within crypto

Benefits

• Research-oriented team


• Solve novel problems


• Stock options


• Remote working


• 30-day vacation