Marketing Manager

About Octav

Octav is a pioneering on-chain data labeling and categorization platform, leveraging advanced machine learning to transform complex on-chain data into user-friendly outputs. Our proprietary algorithm and machine learning models are designed to empower protocols, DAOs, and hedge funds with innovative solutions for treasury reconciliation and compliance efficiency. Octav combines cutting-edge technology with a network-driven approach to optimise treasury management for Web3 CFOs, all within a single, intuitive platform.

About the Role:

Must be based in Canada

As our Marketing Manager, you will lead the marketing team at Octav, review the strategic marketing plan, grow all social channels and drive user acquisition. You’ll shape our brand as we transition to a Series A startup, ensuring we surpass our growth targets.

Key Responsibilities:

• Lead the Content and Product Marketing Plans:
  
  
  • Challenge our current content and product marketing initiatives, create new initiatives, measure, and oversee their success.
  
  
  • Develop strategies based on analysis of the market competitors, target audience, and unique value proposition.
  
  
  • Draft the Product Marketing plan for company headlines, new feature announcements, comarketing and case studies.
  
  
  • Choose and decide what KPIs to track and how for both Product & Content marketing.
  
  
  • Manage the marketing budget and decide how to use our resources effectively.
  
  
  
  


• Own the Marketing Team and Experience:
  
  
  • Delegate effectively and be a leader for our social media manager and video editor.
  
  
  • Offer suggestions and change content pillars based on KPIs performance. Review, and approve every piece of Octav main account content before it is scheduled for release.
  
  
  • Manage the success of the marketing team, 1:1s, officevibe goals tracking, etc.
  
  
  
  


• Champion Innovation and Marketing Leadership:
  
  
  • Deeply understand SaaS and DeFi ecosystems and stay ahead of emerging trends.
  
  
  • Drive marketing discussions, proposing solutions, and mentor junior marketing members.
  
  
  • Evangelize best practices and cultivate a culture of excellent communicators.
  
  
  
  

Requirements:

• Must be based in Canada, ideally in the province of Quebec. We will ignore applications outside of Canada.


• Proven experience (4+ years) as a Marketing Specialist with a strong background in developing a marketing plan and stepping up as a leader within a marketing team.


• Expertise in DeFi: Deep understanding of DeFi nuances such as DAO infrastructure and treasuries with experience in voting as part of a DAO.


• Data Enthusiast: Knowledge of setting up KPI/metric tracking platforms such as gainsight, google tag manager, and google analytics.


• Influencer/KOL Champion: Familiarity with sourcing, negotiating, and creating converting campaigns with influencers.


• Marketing Guru: Expertise in running from A-Z a revenue generating marketing campaign with a limited budget. Leadership Qualities: Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers.


• Passionate about Web3: A keen understanding of Web3 and DeFi landscapes and a desire to shape its future.


• Startup Mindset: Thrilled by the challenges and opportunities of a fast-paced, dynamic environment.

Why Join Octav?

Octav offers a unique opportunity to shape the future of DeFi. As part of our team, you will work alongside innovative minds, enjoy opportunities for professional growth, and contribute significantly to an exciting, fast-paced industry. We are committed to diversity and inclusivity, providing an empowering environment for all our team members.

Many top DeFi protocols, including Gelato, Alchemix, Request, Paladin, Gearbox, Timeless, Bunni, Swell, Hopr, Beefy, Morpho labs, xdefi and more rely on Octav to reconcile their treasury and generate financial reports for their community.

Octav is backed by VC firms, including Nascent, Polymorphic capital, Possible ventures, Speedinvest, Parallel Studios, Portofino, ACET capital, Spaceship DAO, and angel investors Paul Desmarais, Mark Zeller, DCF God, and more.